Interactive TV News Round-Up (I): BBC Red Button, Bravo, Brightcove, NAB 2012, CBS

--BBC Releases Red-Button Programming Schedule through April 14th
--Bravo to Launch "play along" Second-Screen Experience, as Part of New "Digital Passion Point"
--Brightcove Tapped to Power Live and On-Demand Video Streaming of 2012 NAB Show
--CBS Launches "Shoot & Share Week" Social-Media Initiative

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through April 14th.
  • Bravo announced last week that it is designating "Digital" as its sixth "passion point" (i.e. key theme of its programming), alongside its existing "passion points" of Food, Fashion, Beauty, Design and Pop Culture. Among other things, the network says, this will result in the launch of a two-screen experience, dubbed "play along," that it describes as a "real-time viewing experience that allows fans to tackle trivia, weigh in on polls, and predict what will happen next on every device as they watch their favorite shows on air."
  • Brightcove announced last week that the National Association of Broadcasters (NAB) will use its Brightcove Video Cloud online video platform to provide live and on-demand streaming of the 2012 NAB Show (April 14th-19th). "Video Cloud will support 'NAB Show Live!,' the video component of, which features live daily updates and on-demand highlights of keynote addresses, conference sessions, exhibits, and interviews from the show," the company states in its press materials. "With Video Cloud, NAB can deliver HTML5- and Flash-based video seamlessly across desktops and devices, making it easy for non-attendees and attendees alike to keep track of news and developments from the show. Video Cloud Smart Players will also recognize what device a viewer is using to watch content and automatically deliver a video stream optimized for that screen, be it a smartphone, tablet, PC, or connected TV...Video Cloud provides a straightforward workflow for 'NAB Show Live!,' which is critical given the fast-paced production environment and aggressive schedule. Numerous video packages are simultaneously created in multiple locations across the sprawling convention center, all of which can be uploaded into Video Cloud and published directly to the NAB Show Web site. NAB Show will also produce a live wrap-up of the day's events, which will be streamed in real time through Video Cloud. Live encoding takes place through Digital Rapids encoders and the live stream is delivered in HD quality through the Akamai HD Network."
  • CBS has launched a social-media initiative, dubbed "CBS Shoot & Share Week" (April 9th-15th), that features a number of its primetime stars. "Participating stars will shoot a variety of exclusive 15-second videos, engaging with, answering and posing questions to fans on via Tout, the leading video status update app," the network states in its press materials. "The videos also will be instantly shared over the network's Facebook, Twitter and Google+ accounts, as well. Each day during the week, beginning at 10:00AM PT, fans can log onto the respective show's social-media pages to see fun, unique videos posted periodically throughout the day from a star of a program airing in primetime that night. Fans can, in turn, respond to the talent's questions with their own Tout videos, or interact using their own preferred social media account." The schedule for "Shoot & Share Week" is available here.
North America