Interactive TV News Round-Up (VI): NorDig, HbbTV, MHP, PlayJam, Miniclip, Amazon, Pushbutton

--HbbTV Replaces MHP as NorDig's API for Advanced IRD's
--PlayJam in Connected-TV Games Partnership with Miniclip
--Amazon Relocates Pushbutton to Larger Offices to Accommodate Growth

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

  • NorDig (note: the latter is an organization that is specifying a common digital-TV platform for Scandinavia and the Republic of Ireland) has announced that it has replaced DVB-MHP with HbbTV as the API for advanced integrated receivers and decoders (IRD's). "NorDig has specified a common API for interactive services for advanced IRD's (Integrated Receivers and Decoders), now referred to as hybrid IRD's (previously referred to as Enhanced or Interactive IRD's)," the organization states in its press materials. "From now, NorDig hybrid IRD's will be based on Hybrid broadcast broadband TV (HbbTV), succeeding DVB MHP as NorDig's previously chosen API. HbbTV aims to harmonize the classical broadcast (terrestrial, cable and satellite) and broadband delivery of entertainment to the end-consumer through connected IRD's. The chairman of the NorDigT sub-group is Peter Molsted from DR (Danish Broadcasting Corporation) and the work has been done with great support from the receiver manufacture industry...NorDig's minimum requirements for HbbTV implementation are initially placed as a separate addendum to NorDig Unified IRD specification (v2.2.1 and) v2.3 and are based on HbbTV version 1.1.1. NorDig's HbbTV requirements are, however, planned to be included into the main NorDig Unified IRD specification in the next release of the specification."
  • Interactive TV games company, PlayJam, has partnered with games Web site operator, Miniclip (which claims to serve over 65 million players per month), to bring the latter's games to connected TV. "Miniclip's titles will be monetized and distributed via all major smart-TV manufacturers including those operated by Samsung, LG, Panasonic, Sony, Western Digital and Vestel," PlayJam states in its press materials. "Classic Miniclip titles will be accessible via smart TV including the cross-platform, smash hit games, 'Fragger,' 'Gravity Guy' and 'iStunt.' Within each of these, PlayJam's platform will power a rich set of social features such as leaderboards, tournaments and integration with key social networks to drive revenues and customer loyalty."
  • Pushbutton, the interactive/connected-TV application-development and design company that was acquired by Amazon last summer (see the article published on, August 11th), has been relocated to "far larger" offices, according to an article in UK newspaper, The Independent. "These guys were in a 2,000 square-foot office and now they're taking up nearly 50,000 square feet," a "source close to the deal" told the newspaper. "This is what the tech world is also about--absolutely incredible growth."
North America