Interactive TV News Round-Up (VII): Ooyala, Roku, Time Warner Cable

--Ooyala Launches Content-Discovery Technology
--Roku Launches in Canada
--Time Warner Cable's TWC TV App Now Supports Live Video Streaming on Android ICS Devices

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news being generated by the NAB Show this week, we anticipate that it will take us several days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Online video platform provider, Ooyala, last week unveiled content-discovery technology which it claims has driven a fourfold increase in consumer engagement (i.e. longer viewing periods, more videos completed and increased revenue) in pre-release with a number of its customers. It is demo'ing the new technology at the NAB show in Las Vegas this week (Ooyala Lounge, OS1000). "As the newest addition to its full suite of online video products and services, Ooyala's content-discovery technology uses proprietary algorithms, machine learning and collaborative filtering to deliver the most personalized content recommendations and dynamic programming guides across all screens," the company states in its press materials. "These advanced techniques leverage the data collected from nearly 200 million monthly viewers who watch Ooyala-powered video experiences across the Web. This global user base drives over two billion analytics events each day, providing detailed insights into viewer behavior and video trends. Ooyala's content-discovery engine applies real-time analytics processing to this and dozens of other inputs to provide a continuous stream of content recommendations that are locally, personally and socially relevant. These recommendations are seamlessly integrated into the viewing experience, leading to increased revenue streams from advertising, video-on-demand or paywall transactions." Said Ooyala CEO, Jay Fulcher: "Personalization is the future, not just for online video but for the entire TV industry. Consumers today expect a linear, TV-like experience, whether on their phone, tablet, connected TV or PC. With our global reach and five years of collecting and analyzing big data for online video, we're now giving publishers a decided advantage in delivering that experience in the most engaging and profitable way."
  • Roku has now launched in Canada, where it is offering two streaming player models: the Roku XD and the Roku XS, priced at CAN$89.99 and CAN$109.99 respectively. "At launch in Canada, Roku features more than 100 entertainment channels, including movies and TV shows from Netflix and Crackle; live and on-demand sports from the National Hockey League and Major League Baseball; music from Rdio and TuneIn Radio; photos and videos from Facebook and Flickr; news and weather from the Wall Street Journal and CNBC--plus casual games like 'Angry Birds,' 'Wheel of Fortune' and 'Jeopardy,'" the company states in its press materials. "Roku expects to broaden its channel selection in Canada at a pace similar to its growth in the US--now at more than 450 channels...The Roku 2 XD connects to the Internet instantly via built-in WiFi and supports up to 1080p high-definition video. The Roku 2 XS is the top-of-the-line Roku streaming player. In addition to the features of the Roku 2 XD, the Roku 2 XS comes paired with an enhanced remote with motion control for playing games like 'Angry Birds.' It also features an Ethernet port and a USB port for playing music, videos and photos off of any USB drive." In other Roku news: The Threshold Network, an online programmer specializing in classic sci-fi and horror programming, has announced plans to launch a subscription-based ($0.99 per month) VOD channel on Roku.
  • As promised (see the article published on itvt.com, April 8th), Time Warner Cable's TWC TV video-streaming app for Android devices--which launched late last year without live video support--now offers live video streaming on Android devices running Ice Cream Sandwich.
Region: 
North America