Interactive TV News Round-Up (II): Audible Magic, Digitalsmiths, yap.TV, BBC Red Button

--Audible Magic Integrates its ACR Technology with Digitalsmiths' Content-Discovery Platform
--yap.TV Launches Audible Magic-Powered Sync-to-TV Capability
--BBC Releases Red-Button Programming Schedule through April 21st

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news being generated by the NAB Show this week, we anticipate that it will take us several days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Automatic content recognition (ACR) specialist, Audible Magic, and content-discovery specialist, Digitalsmiths, said Monday that they are integrating Audible Magic's Live Tvid and SmartSync services with Digitalsmiths' Seamless Discovery platform. "The move will create the most comprehensive solution for developing premium second-screen applications that synchronize with live, as well as recorded, content at the scene level," the companies state in their press materials. "Vital to this enhanced solution are the unique--and complementary--capabilities of the two companies. Backed by the largest database of frame-by-frame, time-based data for TV, movies, and live events, Digitalsmiths' Seamless Discovery has revolutionized the ease and speed with which personal, relevant, and engaging content is delivered to end-users across any connected device. The addition of the Live TVid and SmartSync services--which leverage Audible Magic's patented digital fingerprint ACR technology to identify and synchronize TV content even if it is live, never-before-seen material--helps to create numerous new possibilities for more engaging TV viewing experiences. For content providers, advanced synchronization creates incredible new possibilities for enhanced viewing experiences that will drive deeper engagement and revenue...Audible Magic will be demonstrating its Live TViD and SmartSync services at the NAB show, April 16-19 at the Las Vegas Convention Center. The company's booth, #SU13903i, will be located in the Content Marketplace, South Hall Upper." Said Digitalsmiths CEO, Ben Weinberger: "The partnership between Audible Magic and Digitalsmiths brings together two of the most important components needed to develop next-generation second-screen experiences: automated content recognition and deep, scene-level video data. Content providers building second-screen applications now have an integrated, seamless solution for incorporating both. And this will definitely lead to major new opportunities for TV content providers, broadcasters, advertisers, and others to drive viewer engagement and generate new revenue streams."
  • In related news: Second-screen social-TV company, yap.TV, has announced the availability of Live Pulse, which it bills as a "sync-to-TV entertainment experience," as well as the yap.TV CMS, which it bills as "a powerful way to manage rich media content for any show on the yap.TV platform." Live Pulse is powered by SmartSync media-synchronization technology from Audible Magic, with which yap.TV signed a licensing deal earlier this year (see the article published on, January 10th). "Now, every show on every network can instantly administrate content and create interactive show experiences to increase engagement and tune-in with target TV audiences," yap.TV states in its press materials. "The yap.TV CMS enables content producers and networks to select any show on any network on TV and add synch experiences that TV fans can experience while watching their favorite shows live, or on DVR. Partners working with yap.TV, such as USA Network/NBCU, XIX Entertainment/Q'VIVA!, and others, can upload a video for audio fingerprinting, and assign enhanced content to synch with the first airing of a show or DVR playback. For partners that want to accelerate their second-screen plans and host their experiences within the yap.TV app, there will be no charge for the service...When a show airs, a Live Pulse button begins to literally 'pulse' on-screen in the yap.TV app, denoting to users that live synched content is now available. Partners can synch videos, picture albums, interactive ads, and more, to broadcasts on the fly. Additionally, partners can modify show information, graphics, polls and social streams. Live Pulse experiences have recently debuted on Q'VIVA!, a new docujourney show produced by Simon Fuller, Jennifer Lopez, Marc Anthony, and Jamie King, that extends the TV fan's entertainment experience during the show across 20 Latin American countries and the United States...Partners benefit greatly by leveraging the yap.TV platform, as it is deeply integrated with social networks including Facebook and Twitter, TV guide and schedule data, and enhanced content for each show managed through the yap.TV CMS. Every show on every network already has active social show pages live on yap.TV, populated with relevant show information, algorithmically curated social feeds, and user-generated content including live chat and polls. Live Pulse takes the yap.TV platform another big step forward, with a live Sync-to-TV experience."
  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through April 21st.
North America