Interactive TV News Round-Up (II): Cablevision, Time Warner Cable, Cartoon Network

--Cablevision Launches Laptop Version of its Optimum Streaming Video App
--Time Warner Cable Adds Multiple National and Local Sports Nets to TWC TV App in Three Markets
--Cartoon Network to Offer Live Streaming on a "TV Everywhere" Basis

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Following a trial that began in January (see the article published on, January 29th), Cablevision has announced the launch of Optimum App for Laptop, a Mac and PC version of its live streaming video app for iOS devices. According to the MSO, the iOS version has been downloaded over a million times. "Like previous versions of the Optimum App for iPad, iPhone and iPod touch devices, Optimum App for Laptop allows Cablevision's iO TV digital cable customers to watch all the channels they subscribe to, live, on any Mac or PC laptop computer in the home," the MSO states in its press materials. "With the launch of the Optimum App for iPad one year ago, Cablevision was the first--and remains the only--television provider to have an app that delivers a customer's full cable TV service to a variety of devices capable of functioning as televisions in the home. Programming is delivered to the home over Cablevision's secure network and is not transmitted over the Internet. Optimum App for Laptop features a new user interface and fully searchable guide that make it easier than ever before for viewers to find programming to watch. The app also includes the ability to manage DVR content and even tune conventional televisions in the home. As with earlier versions of the app, parental controls, closed captioning and other key functions are fully supported...Optimum App for Laptop includes: 1) Live TV--delivers the channels customers receive as part of their cable television service on both Mac and PC laptop computers, live, in their homes. 2) Enhanced User Interface and Guide--review and search through program listings, and choose to watch on the laptop computer or use the computer to control conventional television sets in the house. 3) DVR Management--manage previously recorded DVR content, or schedule new recordings. 4) Review 'Most Watched' Info--quickly view the top shows other customers are watching, in real time."
  • In related news: Time Warner Cable has announced the addition of several national and regional sports networks to its streaming-video app, TWC TV (available on iPad, iPhone, Android 4.0 smartphones and tablets, and the portal). "Customers in New York City, Dallas and Charlotte can now watch their favorite sports networks from their mobile device or computer anywhere inside the home," the MSO states in its press materials. "TWC TV is available at no additional cost to Time Warner Cable video customers at the Standard (Expanded Basic) level or higher. Programming line-up availability will vary by market...The following networks [are] now available...: 1) New York City (except for Hudson Valley)--ESPN, ESPN2, TNT, TBS, YES, SNY, MSG, MSG+, MLB Network, NBA TV, NHL Network. 2) Dallas--ESPN, ESPN2, TNT, TBS, Fox Sports Southwest, MLB Network, NBA TV, NHL Network. 3) Charlotte--ESPN, ESPN2, TNT, TBS, Fox Sports Carolinas, SportSouth, MLB Network, NBA TV, NHL Network." Said Time Warner Cable's SVP and general manager for video, Mike Angus: "We're very pleased that we've been able to solve the technical issues surrounding blackouts in these three markets. We're also working hard with our industry partners to implement a broader technical solution that will enable us to deliver more sports programming on TWC TV in additional markets."
  • Cartoon Network has announced plans to begin live-streaming its on-air programming on multiple platforms--including iPod touch, iPhone and iPad, and its Web site--on a "TV Everywhere" basis (i.e. only authenticated pay-TV subscribers will be able to access the content). "It is our commitment to the TV Everywhere strategy to let our audiences enjoy our shows whenever and wherever they want," Stuart Snyder, president and COO of Turner Broadcasting's Animation, Young Adults' and Kids' Media (AYAKM) arm, said in a prepared statement. "Soon, viewers will be able to catch Cartoon Network anywhere and everywhere--whether they are in front of their television or even at the airport waiting for a flight, we will be available for viewers to experience live seamlessly."
North America