Interactive TV News Round-Up (I): Amino, HBC, BBC Red Button, Bluefin Labs

--HBC Trials Amino's Freedom Jump Media Center for OTT
--BBC Releases Red-Button Programming Schedule through April 28th
--Bluefin Labs Launches Social-TV Analytics Product for Brands

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Amino Communications contacted [itvt] last week to let us know that Minnesota-based FTTH quad-play services provider, HBC (has around 20,000 subscribers), is trialing its Freedom Jump OTT media center. "Working closely with platform partner aioTV, Amino's Freedom Jump delivers a new layer of content that is blended seamlessly with an HBC's existing branded user interface," Amino states in its press materials. "This allows viewers to access a wealth of additional OTT content from the open Internet such as movie-on-demand services, catch-up TV, Internet music services and social networking alongside traditional broadcast entertainment."
  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through April 28th.
  • Social-TV analytics company, Bluefin Labs, last week unveiled Signals Brand Edition, which it bills as "a platform that measures and analyzes the social media performance of TV ad campaigns at scale. Since the birth of television advertising," the company's press materials continue, "there has never been an automated system that tracks all commercials--where they are running and how people are responding in social media--until now. Bluefin Labs launches with several initial clients including PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans, together with agency partners Starcom MediaVest Group, Hill Holliday, Horizon Media, Initiative, MediaCom, Optimedia and Zenith Media. The introduction of Signals Brand Edition gives brands the ability to track commercials that run across US national television, see a clear picture of when and where they air, and gain insight into how a TV campaign moves consumer conversation in social media. Via an online dashboard, brands can now measure the impact of TV ads on brand conversation and discover the volume of social media users exposed to their TV ads. Signals Brand Edition also analyzes brand and lifestyle affinities of TV audiences, so brands can better target their TV campaign toward consumers who are most likely to respond and engage...With Signals Brand Edition, brands and their agencies will be able to make better-informed TV media investment and creative decisions. By combining the predictive intelligence of Bluefin's data with customized audience segments, brands and agencies can more efficiently match TV shows, networks, programming genres and day-parts with TV ads and integrations. All data will be available to clients on an overnight basis, so that brands can immediately monitor and reconcile the placement of their ads and gain insights into their competitors' TV media strategies."
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