Interactive TV News Round-Up (V): Trailer Park, TiVo, Virgin Media, WeVideo, Google, Xbox, yap.TV

--Trailer Park Names Industry Veteran VP of Business Development for Interactive TV
--TiVo-Powered Hybrid TV Now Adopted by 18% of Virgin Media's Subscriber Base
--WeVideo Brings its Collaborative Video-Editing Tool to Google Drive
--ESPN, CBS, GameSpot, Last.fm, Manga Entertainment, Muzu.TV to Run "TV-Like" Ads on Xbox Live
--yap.TV in Second-Screen Social-TV Partnership with Simon Fuller's XIX Entertainment

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (discount registration ends midnight next Monday!), we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Entertainment marketing agency, Trailer Park, has appointed interactive TV industry veteran, Duncan Campbell, as VP of business development for interactive television. "In this role," the company states in its press materials, "he will focus on developing ITV applications, strategy and initiatives for connected TV's and devices in both the entertainment and brand space. Campbell brings a wealth of experience in both realms in interactive television, mobile, online and linear television; has won a National Cable Ace Award; and received four Emmy nominations in Interactive Television. Campbell will be reporting to Eli Weisman, VP, Trailer Park Interactive Television, Menus & Content, who heads the company's ITV practice working with clients such as Sony Crackle and Comcast...Before joining Trailer Park, Campbell was general manager, the Americas, for Yospace, the European-based broadband and mobile platform aggregator of live and on-demand video. He also served as VP, content development for IPTV/cloud-TV platform provider ActiveVideo Networks. Prior to that, Campbell was GM, Americas for ITV and mobile production company Two Way TV and senior executive/co-founder of GoldPocket Interactive, Ericsson's set-top, two-screen and mobile ITV company."
  • UK cable operator, Virgin Media, has revealed that its TiVo-powered hybrid-TV service is now deployed in 677,100 households, representing 18% of the company's total subscriber base. The company says that it added 242,000 TiVo subscribers during the first quarter.
  • Collaborative online video-editing specialist, WeVideo, has announced that it is bringing its platform to Google's recently launched cloud storage and collaboration service, Google Drive. According to the company, the integrated WeVideo app allows consumers to edit media they have stored in the service. "Google gave us a new way to collaborate on documents, spreadsheets, presentations, and drawings, so we are excited to enable Google Drive users to create and collaborate on videos as well," WeVideo CEO, Jostein Svendsen, said in a prepared statement. "WeVideo offers a powerful collaborative editing solution for a wide range of media, and with Google Drive providing an easy and safe place to store your media files, users never have to leave the cloud."
  • Microsoft announced Tuesday that Xbox Live entertainment partners ESPN, CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and Muzu.TV, are now running "TV-like" ads on its Xbox Live service. Other companies running such ads on the platform include AlloCine, Crackle, Halo Waypoint, MSNBC, TMZ, "Today," and the UFC. "With the launch of the new Xbox 360 experience in December, advertisers are able to purchase standard 15- and 30-second spots across the Xbox Live run of TV apps," the company states in its press materials. "With nearly 40 million active members worldwide, Xbox Live allows advertisers to reach a socially engaged audience on the largest screen in the house...Traditional TV viewing has become a multiscreen experience with smartphones, tablets and PC's. Brands are looking for deeper engagement with consumers, and Xbox Live is increasingly where they are spending their ad dollars. Since 2010, the advertising spending on Xbox Live has increased by 142%. Xbox Live Gold members in the US spend an average of 84 hours a month on Xbox Live. Entertainment app usage has more than doubled year over year. For the first time on Xbox Live in the US, entertainment app usage has surpassed online multiplayer gaming...In addition to giving advertising partners an opportunity to extend their advertising reach, Xbox Live offers ad partners a robust and scalable ad platform, offering standard ad products, as well as custom solutions. The Xbox Live Advertising global sales team consists of gaming and entertainment specialists who engage with top-tier agencies and advertisers in most major ad markets. Said Ross Honey, general manager of Xbox Live entertainment and advertising at Microsoft: "With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising--we're offering the impact of TV and the interactivity and addressability of digital in one platform. As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience." In related news: US International Trade Commission judge, David Shaw, has ruled that Microsoft Xbox is violating four Motorola Mobility patents. Bloomberg has more.
  • Second-screen social-TV company, yap.TV, has announced a partnership with UK media and entertainment mogul Simon Fuller's XIX Entertainment. The partnership has already resulted in yap.TV bringing a social-TV element to one high-profile project: "Q'VIVA! The Chosen," a joint venture between XIX, Jennifer Lopez, Marc Anthony and Jamie King (see the article published on itvt.com, April 18th). "The show will incorporate originally produced material on your smartphone or tablet, while simultaneously broadcasting content on yap.TV's Live Pulse audio synchronization technology," the companies state in their press materials. "This provides a platform to ensure fans a social experience while watching the show at a level that previously wasn't possible...Following 'Q'VIVA! The Chosen,' Fuller's hugely successful 'American Idol' show could be next in line for the full yap.TV experience."
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