Interactive TV News Round-Up (IV): Rovi, NDS, Shodogg, Telemundo, Trendrr.TV, Shazam

Demo of Shodogg Delivery System at 2012 CES

--Rovi Extends EPG Patent-License Agreement with NDS
--Shodogg Opens Australian Office, Will Launch Consumer-Facing, Social Video-Sharing App in May
--Telemundo Partners with Social-TV Analytics Firm, Trendrr.TV, for Billboard Latin Music Awards
--Telemundo Taps Shazam to Bring ACR-Powered Interactive TV to Billboard Latin Music Awards

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (discount registration ends midnight next Monday!), we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Rovi said Wednesday that NDS has extended its license agreement for Rovi's EPG patent portfolio. "Through the agreement, NDS will be able to continue to provide IPG and related technologies under the Rovi patents to its customers," Rovi states in its press materials. "The extension runs for an additional five-year period and includes new, additional rights under the Rovi patents for secondary screens such as mobile devices, tablets and online applications."
  • Shodogg, a company that has developed a social video distribution technology which it says allows any smartphone to send any kind of streaming media content to any Web-enabled screen (note: for more on the company, see Will Keller's article, published on January 22nd), contacted [itvt] earlier this week to let us know that it has opened an office in Australia. The company (a demo video of whose technology can be seen above) says that it will be launching its first consumer app in May, and that it "is also moving very dynamically with [its] B2B partners, by offering existing content owners the ability for their great content to go viral, by embedding [its] unique user interface, second-screen technology and dynamic social features."
  • NBCUniversal-owned Spanish-language broadcaster, Telemundo, said Tuesday that it is partnering with social-TV analytics and "conversation-curation" platform provider, Trendrr.TV, for the April 26th Billboard Latin Music Awards. "Telemundo will incorporate Trendrr.TV's social-media and conversation curation to provide a comprehensive real-time worldwide view of the hottest social topics surrounding the biggest Latin music event of the year," the broadcaster states in its press materials. "Implementing Trendrr.TV's tools, Telemundo will integrate a real-time ranking of the top five artists trending on Twitter, in relation to the 2012 'Billboard Latin Music Awards Presented by State Farm,' into the red-carpet broadcast, as well as the main awards-show broadcast. The hottest topics will be displayed on air, online and via mobile during the awards show, offering audiences anywhere on the planet an engaging look at viewer comments on the awards and red-carpet moments. Trendrr.TV's patent-pending service will filter social data from Twitter and Facebook in Spanish and English...Telemundo's partnership with Trendrr.TV adds another dynamic component to the network's commitment to social TV, which launched in 2011 with the development of Social@Telemundo in 2011. With dedicated Social Media resources tied to each of Telemundo's shows and novelas the Social@Telemundo aims to take the entire TV viewing process to a more engaging level."
  • In related news: Telemundo has announced that it is partnering with Shazam (which has just received a Queen's Award for Enterprise in Innovation) to bring automatic content recognition (ACR)-powered interactive TV to the Billboard Latin Music Awards. The ACR-enabled enhancements will be sponsored by State Farm. "For the first time ever on Spanish-language television, the awards show will be Shazam-enabled, allowing viewers and fans to get immediate access to more information about their favorite artists walking the red carpet, including links to artists' Web pages for videos and pictures, as well as the ability to buy music directly through the Shazam Mobile App," Telemundo states in its press materials. "Recent Shazam-enabled award shows include the 54th Annual Grammy Awards and 'American Idol.'
North America