Interactive TV News Round-Up (I): ACTV8.me, AOL, BCM

--Social-TV Company, ACTV8.me, Trumpets Digital Wallets, Launches Loyalty Program
--AOL Launches Curated Online Video Portal, AOL On
--BCM Awarded Interactive TV Patent

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (note: discount registration ends midnight next Monday!), we are covering stories in this issue in round-up/summary format. Due to the volume of news generated by the NAB Show last week, we anticipate that it will take us a few more days to catch up: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • Social-TV company, ACTV8.me, is trumpeting the success of the digital wallets it offers for viewers interacting with TV shows, and has also announced the launch of a loyalty program. "As major innovations are being made with Google Wallet...and PayPal...ACTV8.me is positioned to turn the mobile wallet opportunity into a huge revenue play for the TV broadcast sector," the company states in its press materials. "After only two months of deployment, the early adoption behavior is remarkable. The early data shows that the app user is interacting an average of 10 times per episode and accepting over two offers per episode. Use and adoption are driven via providing real interactive entertainment. Over and above true interactive entertainment, the app becomes a vehicle for distribution of advertiser-based digital value to smartphones and rewarding consumers for interacting with major TV shows through ACTV8's second-screen apps. Considering the size of the TV audiences that are exposed to the ACTV8 technology, the potential to drive adoption is enormous. On one episode alone of 'Celebrity Apprentice' there are approximately 10 million total viewers that are exposed to the opportunity to interact and be rewarded. This incentive will certainly help migrate consumers from the old-fashioned wallet to new wallets on mobile devices. Early trials include mass marketing campaigns with Walgreens retail tie-in, and with General Motors, Kraft and O Cedar. To further its move into the digital mobile wallet space, ACTV8.me announced an innovative partnership with Tango Card to provide a loyalty and reward mechanism for ACTV8.me's interactive second-screen apps. The currency and rewards redemption enabled via the Tango card include tie-ins with Amazon, The Gap, Fandango, Target, Nike, and Starbucks Corporation. Major networks and producers including Fox Broadcasting Company, Mark Burnett, Oxygen TV, Virgin Produced and others have teamed with ACTV8.me to provide compelling interactive entertainment with second-screen apps. Some of these apps include powerful social features that will enhance how viewers watch and engage and virally share offers from their favorite shows. Tango Card will manage the delivery and use of the value earned through many of these programs--providing incentives for engagement ranging from leaderboard toppers to real reward from advertisers for social content sharing and coupon downloads. This opens unique opportunities for advertisers and brands to connect with consumers in digital, social, and highly quantifiable ways...The partnership's goal is to deepen viewer engagement and enhance advertising opportunities. The partnership begins in the synchronized 'Celebrity Apprentice' app which features exclusive content, info on the celebs, trivia, and games. Through the second-screen apps, the leaderboard toppers of both the East and West Coasts win Tango Cards that can be redeemed at www.tangocard.com/actv8."
  • AOL has announced AOL On, a curated online video portal, offering 14 content channels. "The launch of the AOL On Network brings AOL's entire video offering under one umbrella that delivers premium content at significant scale within desired audience segments," the company states in its press materials. "Recognizing the increasing trend toward multiscreen consumption, all of the videos from AOL can be seen across four screens--desktop, tablet, mobile devices and connected-TV devices. The launch of the AOL On Network was announced at AOL's 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL's new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand. At the center of the consumer experience is the AOL On video hub ( http://on.aol.com), a premier destination for consumers to discover all the videos they should be watching. AOL On offers a true point of view, curating the best videos including news, lifestyle and entertainment. AOL On will surface the most relevant videos in real time from a library of over 320,000 high-quality, short-form videos created by more than 1,000 premier publishers and AOL. The voice of AOL On will be expressed through highly curated shows, channels and video playlists integrating a range of programming, from AOL original products to partner content. High-profile celebrities like Nina Garcia, Rachel Roy, Heidi Klum, Adrian Grenier, Erin Fetherston, Marc Forgione, Sam Talbot and Christine Vachon have already signed on to curate AOL On playlists and share their passions and unique perspectives with audiences...The AOL On Network is comprised of the former AOL Video, goviral, StudioNow and AOL HD brands...The AOL On Network is well positioned in North America to capture advertising through deep brand integration in the video experience, and sponsored content via pre-roll of channels and individual playlists across categories...The AOL On Network is one of the top 10 video platforms on the Web, and is number one in categories including Fashion, Tech, Auto, Travel, Food and Home. The Network attracts 861 million video streams per month, with users spending a total of 2.4 billion minutes consuming video. Consumers can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices." More information on original programming offerings on AOL On is available here.
  • Interactive TV technology provider, BCM (formerly BackChannelMedia) has been awarded a second US patent. The patent (US #8,160,064) is entitled "Systems and methods for providing a network link between broadcast content and content located on a computer network," and describes a method for using "tokens" that are embedded in a broadcast and that communicate with a set-top box in order to trigger interactive TV experiences. Multichannel News's Todd Spangler has more.
Region: 
North America