to Present Workshop/Panel on Fusing Social Media with Live Broadcast Programming at The TV of Tomorrow Show 2012

[itvt] is pleased to announce that will present a workshop/panel on fusing social media with live broadcast programming at The TV of Tomorrow Show 2012 (note: to view the full TVOT Schedule of Sessions, click here; and to purchase tickets to the show, click here):

2:00-3:00PM, Tuesday June 12th
Workshop Room

Workshop: How CBC, MTV3 Finland and QVC Are Working with To Fuse Social with Live Broadcast Programming

This workshop/case-study panel session will explore how CBC, MTV3 Finland and QVC are using's social-TV and second-screen technologies both to incorporate curated social media into live broadcasts, and to extend the reach and scope of those broadcasts across social-networking services and other digital platforms.

Topics to be addressed include: How these broadcasters have integrated production processes into the broadcast workflow that allow them to enhance their live programming with real-time viewer participation via Twitter, Facebook and other social-networking platforms, while simultaneously enabling them to populate second screens (including Facebook, Twitter, the Web, the mobile Web and native apps) with broadcast-synchronized content. How the technologies that underlie these processes interface and communicate with these broadcasters' existing graphics systems and other broadcast infrastructure, as well as with such third-party technologies as geolocation systems. How these broadcasters are monetizing their new-found ability to enhance and extend their live broadcasts. And how they plan to use this ability to incorporate social media and second-screen experiences into live programming in order to spur the development of new programming formats. Panelists include:

  • David Jorba, SVP, Vizrt Americas
  • Jaron Milner, VP/Head of Interactive, MTV3 Finland
  • Kelly Moulton, VP, North America,
North America