Interactive TV Headlines Round-Up (II): Ooyala, Petry Media, TV Ad Works, Simulmedia, FourthWall Media, Syfy, TiVo, TRA, Tribune Media Services, DirecTV Latin America, wywy, Idioma

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for a few weeks, because our editorial team was working on the TV of Tomorrow Show and then taking a post-event break. We are covering the news we have missed via a series of headline round-ups, and will then resume daily news production. We expect it will take us a few more days to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Ooyala Powering Interactive Multiscreen Video for the Open Championship
  • Petry Media, TV Ad Works Form Interactive TV Advertising Joint Venture, Petry Ad Works
  • Pew Research Center: Half of All Adult Cell Phone Users Incorporate their Devices into their TV Viewing Experience
  • Targeted Advertising Company, Simulmedia, in Set-Top Data Partnership with FourthWall Media
  • Syfy's "Defiance" to Incorporate Massive Multiplayer Online (MMO) Game
  • TiVo to Acquire Advertising Data and Analytics Company, TRA
  • Tribune Media Services in Metadata Deal with DirecTV Latin America
  • Social-TV Company, wywy, Raises 2.5 Million Euros, Acquires Automatic Content Recognition (ACR) Technology Provider, Idioma


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