The State of the Streaming Nation: OTT, "TV Everywhere" and Beyond

The State of the Streaming Nation: OTT, "TV Everywhere" and Beyond

[itvt] is pleased to present a video recording of the session, "The State of the Streaming Nation: OTT, "TV Everywhere" and Beyond," which was one of the highlights of The TV of Tomorrow Show 2012 (June 12th-13th).

The session was described in the show brochure as follows:

This session, moderated by a journalist who has specialized in covering the Internet video space since its inception, will explore some of the most pressing issues that have come into play as a result of 1) the rise of streaming video services and 2) the pay‐TV industry's attempt to head off the competitive threat posed by those services via its "TV Everywhere" distribution model.

Panelists will explore such questions as: How is streaming video's technological infrastructure evolving to accommodate its increasing ubiquity‐‐for example, what new technologies are becoming available to enable distribution of high‐quality video to multiple platforms, to save bandwidth, and to facilitate authentication for "TV Everywhere"? How will the streaming video space be impacted by bandwidth caps and usage‐based broadband pricing? How will the outcome of the Net Neutrality debate affect the streaming video space? What are the implications of "TV Everywhere" for the advertising industry? Do recent developments, such as Turner Sports' and NBC Sports' decisions to restrict their online coverage of the NCAA Men's Division I Basketball Championship ("March Madness") and the 2012 Olympics respectively to authenticated pay‐TV subscribers‐‐as well as rumors that Hulu plans to adopt the "TV Everywhere" model‐‐bode poorly for the future of free streaming video? And what are the implications of, and the prospects for, upstart services that plan to distribute network programming and pay‐TV bundles over‐the‐top‐‐in some cases without the buy‐in of the providers of that content?

Panelists included:

  • J.T. Batson, Chief Strategy Officer, Mediaocean
  • Michael Bishara, VP/General Manager of TV Everywhere, Synacor
  • Louis Borrelli, CMO, NimbleTV
  • Blair Day, VP of Strategy, MySpace
  • John Gildred, CTO, SyncTV
  • Ryan Lawler, TechCrunch (Moderator)
  • Gabe Sauerhoff, VP of Digital Distribution and Partnerships, Discovery Communications
North America