Exclusive: Watchwith Powers Second-Screen Interactive TV for Syfy

During tonight's (Tuesday, 9:00PM/8:00PM Central) season premiere of the show, "Face Off," Syfy will launch Syfy Sync, a broadcast-synchronized, second-screen interactive TV functionality on its iPad and Android tablet apps.

Syfy Sync offers a range of original content that is touted as having been "created on-set" specifically for the second-screen experience, including photos, videos and behind-the-scenes information. This second-screen content was created by Syfy producers, using the Showrunner tools of related-content syndication specialist, Watchwith (formerly RCDb). Syfy Sync also offers integration with Facebook, Twitter and GetGlue. "From the beginning, we were clear about our creative goals for the sync experience: the content needed to be additive and not duplicative. No simple re-use of assets across screens was allowed," Matthew Chiavelli, Syfy Digital's VP of emerging platforms, said in a prepared statement. "This approach drove us to create fresh, fun, interactive content and deliver an application that is truly enhancing the experience for viewers. This is the kind of creative commitment needed to produce a great sync-to-broadcast experience, and something our close relationship with show production allowed us to create." Added Watchwith CEO, Zane Vella: "Syfy Sync is a great example of how Watchwith helps content owners unlock the value of their programming across screens. Syfy gets closer to their audience, viewers get a deeper experience, and advertisers connect in a high value, intimate way."

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