Interactive TV News Round-Up (I): Accedo, Verimatrix, Adap.tv, Adobe, BIC, YouTube, Concurrent, Ensequence, Verizon FiOS TV, Eyepartner, Roku

Danbob's Hybrid Collider

--Accedo, Verimatrix Extend Partnership, to Encompass Security on Apps for Samsung Connected TV's
--Adap.tv Expands its European Team
--Adobe Launches Version 2.0 of its Adobe Pass "TV Everywhere" Solution
--BIC Promotes New Razor via Interactive Video on YouTube
--Concurrent Launches Multiscreen Media Data Intelligence Solution
--Concurrent Names James Brickmeier SVP of Strategic Marketing
--Ensequence, Verizon FiOS TV See High Viewer Engagement for their Olympics Interactive TV App
--Eyepartner Unveils its Latest Roku Streaming Tool: an SaaS Module for its TikiLIVE Platform

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City)--and because of the large volume of news currently being generated by the IFA and IBC shows--we are covering stories in this issue in round-up/summary or headlines format:

  • Connected-TV/IPTV applications specialist, Accedo, says that it has extended its partnership with content-security specialist, Verimatrix, in order to "enable the delivery of compelling and engaging over-the-top (OTT) video applications with secure TV apps now available on Samsung Smart TV's. The Verimatrix Video Content Authority System (VCAS) for Internet TV, which provides a complete digital TV security solution for OTT services, has been integrated with Accedo's application solutions to deliver OTT video services that optimize adaptive-rate streaming protocols and meet the necessary security requirements for premium content," Accedo's press materials continue. "The Samsung Smart TV's join a wide range of mobile devices and LG Smart TV's that feature the joint solution."
  • Adap.tv, a provider of solutions for planning, buying, selling and measuring online video and TV advertising across screens (note: the company has just been named the fastest-growing video advertising company in Inc. Magazine's 2012 "Inc. 500" rankings), contacted [itvt] Friday to let us know that it is expanding its European team via the hires of Amman Kainth as agency business development manager; Stuart Broadhurst as EMEA operations manager; and James Beasant as business development manager for networks.
  • In a post on its corporate blog last week, Adobe provided some statistics on the adoption and usage of its "TV Everywhere" solution, Adobe Pass, and unveiled Adobe Pass 2.0. "Used by NBC Olympics to enable live streams, Adobe Pass is now integrated with more than 150 pay-TV providers and supports over 40 sites and mobile apps from 25 major networks including Fox, ESPN, CNN, TNT, MTV, Disney, and NBCU," the blog post states. "As TV Everywhere gains momentum, a transformation is occurring in how consumers engage with, and broadcast and cable networks monetize TV content. We've seen a 10-fold increase in authenticated streams in the first six months of 2012 and Adobe Pass has been used for a number of major events already this year, including NCAA March Madness, UEFA Euro 2012 soccer, the NBA playoffs and the London 2012 Olympic Games. Approximately 98% of pay-TV households in the US are now able to view TV content via the Adobe Pass service, which will also power college football and other major events for Pac-12, ESPN and the Big Ten this fall. Adobe Pass supported NBC Olympics' verification efforts for its coverage of the London Games, which resulted in more than 88 million authenticated streams to US viewers, the highest number recorded for a single event in TV Everywhere history. Desktop consumption in the US accounted for 70% of authenticated streams, while smartphones and tablets combined for the remaining 30% (with iOS leading by 81% , and Android serving 19% of the streams). A total of roughly seven million TV subscriber households accessed authenticated streams online from roughly 10 million authenticated devices...In addition to these latest numbers, we are also introducing Adobe Pass 2.0 today, which was successfully tested during the London Games. Adobe Pass 2.0 has several innovative capabilities, including: 1) Auto-Authentication: Support for Auto-Authentication in Adobe Pass 2.0 enables automatic recognition and authentication of customers, who receive both their TV and Internet service from the same provider. The feature, which makes the authentication process much more easy and seamless, was used by Comcast and Cablevision during the London Games and saw an authentication success rate that was 23% higher than pay-TV operators that didn't take advantage of the capability. 2) Free Preview: The new Free Preview feature offers consumers temporary access to premium TV content online for a pre-determined amount of time. The feature ensures that consumers have instant access to TV content without having to wait until the user credentials are verified. 3) Server-side API: Coming this fall, Adobe Pass will make it even easier for programmers to support a broad range of devices. This new API enables content providers to integrate authentication within native applications from virtually any connected device ensuring faster time-to-market and allowing customers to expand the reach of TV Everywhere to the broadest possible audience."
  • Razor brand, BIC, has launched an interactive video ad on YouTube for its Hybrid Advance 4 product. "What do you get when you collide a donkey and a dragonfly?" the company states in its press materials. "Or your ex-girlfriend and a grizzly bear? Enter these words or your own combinations and BIC will show you what happens in its new Hybrid Collider interactive video on YouTube...This interactive video introduces viewers to the main character, Danbob Smith-Jones, who brings viewers into his garage to see his newly created machine, the Hybrid Collider. Danbob urges viewers to type in two words to form a 'hybrid.' Viewers will experience the collision of the two words, which results in a variety of funny video outcomes from outside Danbob's garage."
  • Concurrent has announced that it will unveil its new "Multiscreen Media Data Intelligence" solution, which it says provides unified cross-service video analytics for traditional TV and TV Everywhere services, at the IBC show in Amsterdam later this week. "Concurrent has extended its media data solutions portfolio to monitor and analyze IP CDN and wireless video consumption," the company states in its press materials. "When TV Everywhere data is presented in concert with census-level data gathered from traditional video-on-demand (VOD), linear, interactive, and DVR services, operators can obtain a more comprehensive view of how their customers are interacting with content, improve their understanding of how to connect with target audiences, and boost advertising effectiveness to help drive revenue growth. The Media Data Intelligence platform also features detailed system performance monitoring, which provides a framework for analyzing IP and CDN network performance and improving overall quality of service." Said Concurrent's VP of strategy and business development, Matt Smith: "As subscriber demand for TV Everywhere services continues to increase, service operators are eager to gain insight into the consumer experience when accessing video content on a connected device. Our ability to provide real-time, census-level information on video consumption behavior across screens provides operators with the tools they need to understand how viewing habits are changing, including how targeted advertisements are performing on each screen. Using our Multiscreen Media Intelligence platform, operators can accurately measure the effectiveness of advertising campaigns and leverage this information to generate higher CPMs."
  • In other Concurrent news: The company has promoted James Brickmeier to SVP of strategic marketing, putting him in charge of a group that is responsible for developing Concurrent's long-term video and media data intelligence strategy and managing partner relationships and global marketing. (Note: For more news from Concurrent, see here.)
  • Ensequence and Verizon FiOS TV have released usage statistics for the interactive TV app they launched to accompany NBC's coverage of the 2012 Olympics. "During 16 days of Olympic coverage, Verizon's 4.5 million FiOS TV customers launched an NBC Olympics-branded application over 3.5 million times and spent over two minutes on average per session with the enhanced content," the companies state in their press materials. "Of the customers that launched the interactive application, 60% were repeat users. The interactive application was available on NBCU channels including NBC, NBC Sports, MSNBC, CNBC, Bravo and Telemundo...The interactive application included a variety of enhanced content including athlete information, news headlines, stories, schedule information, medals count and on-demand videos. Of the people who launched the application, 115% accessed news headlines, 20% read news stories, 10% watched on-demand videos, and 9% looked for schedule information. Customers that launched the branded application accessed multiple interactive features throughout the Olympics...This is not the first time Ensequence has powered interactive television during the Olympics. The interactive TV leader partnered with Dish Network and NBC Universal on the 2008 Beijing Olympic Games, and it teamed with Dish Network, Verizon and NBC Universal on the 2010 Vancouver Games."
  • Streaming video technology provider, Eyepartner, has released its latest tool set for the Roku platform: a software-as-a-service (SaaS) module for its TikiLIVE platform. "TikiLIVE is Eyepartner's flagship HD broadcasting platform that provides its users with a turnkey set of tools for managing live and video-on-demand HD streaming content," the company states in its press materials. "Roku, the best-selling streaming player, easily connects to a television and wireless network to bring entertainment choices to homes and businesses. Subscribers can watch TikiLIVE channels and content on their televisions from all over the world. With SaaS, broadcasters have fewer infrastructure costs, and benefit from the security, performance, and reliability that SaaS has to offer. The TikiLIVE platform allows broadcasters to publish and manage live content, as well as video-on-demand, to Roku channels quickly and easily. No proprietary equipment or advanced training is needed. Broadcasters can create unlimited channel playlists and publish them to Roku channels. Multiple video formats can be transcoded into Roku-ready format. The platform also allows pay-per-view and subscription user authentication as well as the ability to create themed channels...Some of the benefits of and features available on TikiLIVE include the ability to: 1) Easily brand connect, manage and monetize HD content; 2) Immediately track viewer habits and click-thru statistics from every channel; 3) Allow for uploading, storing and managing networks of digital video inventory; 4) Build an interactive broadcasting network community; 5) Produce live or on-demand delivery services; 6) Upload, transcode and deliver HD or SD video-on-demand."
     
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