Interactive TV News Round-Up (III): Jim Henson Company, N-Fusion, "German Hulu," Real Media Group

--Jim Henson Company Teams with N-Fusion on Interactive "Pajanimals" Episode
--Mondia Media Unveils Plans for "German Hulu"
--Real Media Group Launches Three New Interactive Video Advertising Formats

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in this issue in round-up/summary format:

  • The Jim Henson Company has teamed with multiplatform video game developer, N-Fusion Interactive Entertainment, to create "The Pajanimals App," an interactive adaptation of the episode, "Light in the Sky," from the preschool series, "Pajanimals" (airs on Sprout and NBC). "Filled with engaging activities that play off of the theme of the episode, as well as charming music and animation, the fully 3D app will extend the reach of the TV series onto iPhone, iPad and iPod touch," the companies state in their press materials. Said Melissa Segal, SVP of global consumer products at the Jim Henson Company: "'Pajanimals' has already developed a loyal and enthusiastic fan base among parents and their young children, and now those fans will be able to enjoy interacting with their favorite characters in a whole new way. Our creative relationship with N-Fusion enabled us to deliver an outstanding interactive experience that expands upon the TV show."
  • Germany's Mondia Media has announced plans to launch what it bills as the "German Hulu. "The digital entertainment provider, Mondia Media, plans to realize its on-demand video platform for German viewers of multiple TV stations by the end of the year," the company states in its press materials. "With this new service, viewers of privately owned channels will have the possibility to watch missed series and films online at a later date. Until now, the retrieval of missed programming, also known as 'catch-up TV,' is only possible in Germany for viewers of the publicly owned channels ARD and ZDF. Only a few days ago, RTL and ProSiebenSat.1 were blocked from offering this service to their customers on the grounds of competition laws. The name-giver of the so-called 'German Hulu,' is the successful American platform, Hulu, which is not available to online visitors with a German IP address. As a worldwide leader in content aggregation and producer of state-of-the-art audio and video platforms, Mondia Media has decided to bring about this realization soon, so that all channels in Germany can offer viewers the possibility of watching missed programming." Said Mondia Media COO, Volker Glaeser: "Portals with digital content worldwide are our core business, and so we will bring all our skill and knowledge in this area to develop this new product. We invite all channels--privately owned as well as publicly owned--to participate in this project."
  • Real Media Group, a digital marketing solutions provider that is a business unit of WPP Digital's 24/7 Media, has launched three new interactive video advertising formats for clients of its 24/7 Video product. The formats are powered by technology from Panache, which Real Media Group acquired last December. "The new video formats include: 1) Social Slide Bar, 2) Action Button, 3) Click-to-Long Play," Real Media Group states in its press materials. "Each of these formats instantly adds interactivity when included as part of a campaign. The formats are a simple, but effective option for advertisers who want to build brand conversations and engage viewers with their video advertising. Early feedback indicates that clients have seen significant increases in click-through rates and targeting opportunities. The Social Slide Bar is a flexible unit that can be live in almost no time. The bar slides in over an online video and provides access to up to three social media sites, including Facebook, LinkedIn and YouTube. The Action Button includes a single call-to-action within the video and is particularly effective when used to promote timely purchase opportunities from retailers such as, iTunes and Fandango, or from an advertiser's own site. Click-to-Long Play is the third new offering on 24/7 Video. This is an excellent option for advertisers looking to extend viewer engagement for longer, branded content in a more traditional :30 pre-roll format. With this option, advertisers can provide opportunities for users to continue watching (via opting in), which extends playback of branded content to the viewer for up to three minutes."
North America