Interactive TV Headlines Round-Up (I): 2K Games, YouTube Annotations, Abbott Mead Vickers BBDO, Twitter,, WSOP, AFDESI, BBC Red Button, Bravo, BrightLine, Xbox, BFI

#YouDrive - a social media first | Mercedes-Benz UK

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in this issue in headlines format:

  • 2K Games Promotes "XCOM: Enemy Unknown" via Interactive YouTube Video
  • Abbott Mead Vickers BBDO Launches "#YOUDRIVE" Ad Campaign for Mercedes, that Lets Viewers Shape its Storyline via Twitter
  • Tapped by Caesar's Interactive Entertainment to Develop ACR-Powered Second-Screen Interactive TV App for World Series of Poker on ESPN
  • AFDESI Announces Nominees for 2012 International ITV Awards
  • BBC Reducing Red-Button ITV Service on Sky, Freesat and Virgin from Five Streams to One; Says it Is "Re-Inventing" Red Button for Connected TV--with New Features Such as "Live Restart" and iPlayer Integration--via "Connected Red Button" Service, Slated to Launch Later This Year
  • Bravo Teams with Latitude Research on Study of "Multi-Screeners"; Study Finds Second-Screen Supplemental Ad Campaigns Increase Consumer Awareness of Traditional TV Ads
  • Interactive TV Ad Agency, BrightLine, Launches Xbox App/Ad for L'Oreal
  • British Film Institute (BFI) Partners with Samsung on Connected-TV App
North America