[itvt] Presents...The TV of Tomorrow Show 2013, June 25-26 in San Francisco

  • TVOT 2013 Will Feature Three Tracks, Close to 200 Expert Speakers and Panelists, and the Presentation of the 10th Annual Awards for Leadership in Interactive and Multiplatform Television
  • Expanded Venue Will Accommodate Event's Rapid Growth
  • Tickets on Sale Now: Special Early-Bird and Group Rates Available

[itvt] is pleased to announce that the seventh annual TV of Tomorrow Show (TVOT) will take place June 25th-26th (Tuesday-Wednesday) at San Francisco's famous Yerba Buena Center for the Arts (YBCA), where we have secured additional space this year to keep pace with the event's recent rapid growth.

The TV of Tomorrow Show has been widely praised not only as a true experts' conference that attracts a veritable "who's who" of the interactive TV industry, but as offering a completely unique and enjoyable experience, and as presenting unparalleled opportunities for developing new business.

The event--which is expressly designed to encourage networking, relationship-building, and deal-making--enables the pay-TV operators, consumer electronics manufacturers and technologists who are building the TV platforms of tomorrow to engage in an interactive and productive exchange of ideas with the brands, broadcasters, networks, agencies, entrepreneurs, investors, producers, developers, designers, storytellers, social media companies and other stakeholders upon whom the success of those platforms depends.






  • To find out more about discounted early-bird REGISTRATION, click the button below Eventbrite - TV of Tomorrow Show 2013 - San Francisco -
  • To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about holding an hour-long WORKSHOP SESSION at the show, where you can showcase your company's products and services--or its vision for the television of tomorrow--contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about renting PRIVATE MEETING and DEMO ROOMS at the show, contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about displaying your company's videos and branding on TVOT's new IN-EVENT TELEVISION NETWORK, contact us at swedlow@itvt.com or 415-824-5806
  • To find out more about SPEAKING opportunities, contact us at swedlow@itvt.com or 415-824-5806
  • To see what sponsors, exhibitors, speakers and attendees HAD TO SAY ABOUT our two most recent TV of Tomorrow Show events (TVOT NYC Intensive 2012 and The TV of Tomorrow Show San Francisco 2012), click here
  • For a GALLERY OF PHOTOS from the TVOT San Francisco 2012, click here
  • For a GALLERY OF PHOTOS from TVOT NYC Intensive 2012, click here
  • To discuss The TV of Tomorrow Show, or to give us FEEDBACK and SUGGESTIONS (including new technologies you would like to see showcased and topics you would like to see discussed), email us at swedlow@itvt.com


TVOT 2013 sponsors include: Softel (Miranda), Bemis Balkind and Breakaway



While [itvt]'s TV of Tomorrow Show events feature an exhibit hall and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:

  • They are the only industry events to focus exclusively on the delivery, user experience and business of interactive TV across multiple platforms (e.g. pay-TV, connected TV/OTT, tablets, smartphones and other second-screen devices, IPTV, Web, social networks, VOD, game consoles, augmented reality systems, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions.
  • The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues.
  • The panel sessions are developed through an ongoing dialog with the readership of the [itvt] newsletter, allowing us to ensure that they accurately reflect the interests and concerns of the industry.
  • The events are highly interactive, with open floor/mic sessions and other features designed to promote discussion. They also offer in-depth workshop sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The events feature innovative staging, designed to facilitate debate and communication between panelists and interaction with attendees.
  • The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as artists, designers, interactive storytellers, independent filmmakers, and more.
  • Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.



The TV of Tomorrow Show 2013 will offer three tracks, featuring close to 200 industry-expert speakers and panelists:

  • The Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive, social and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, social media companies, UI/UX designers, application developers and other players that are currently implementing interactive, multiplatform, and social television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • The Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/social/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • The Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new interactive, social and advanced TV technologies and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.

In addition to these three tracks, the event will feature:

  • Vendor booths and private meeting rooms.
  • A vibrant cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television.
  • The presentation of the 10th Annual Awards for Leadership in Interactive and Multiplatform Television.
  • Art installations, performances and more.



The TV of Tomorrow Show is a limited-attendance event, so we strongly encourage you to purchase your tickets early. To purchase tickets for TVOT 2013, click here.

  • Tickets are currently available at the special super-early-bird rate of $775. From March 1st through March 31st, they will be priced at $875; from April 1st through April 30th, they will be priced at $975; and from May 1st through June 26th, they will be priced at $1,275
  • A special package that includes both a ticket to The TV of Tomorrow Show 2013 in San Francisco and a ticket to next fall's TVOT NYC Intensive 2013 in New York is also available (representing a substantial savings on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806 (office) or (415) 608-4766 (mobile).

Eventbrite - TV of Tomorrow Show 2013 - San Francisco -

Tickets for TVOT 2013 are  on sale now.



[itvt] has already confirmed an initial line-up of speakers, panelists and workshop leaders for TVOT 2013, but we are still very open to your suggestions for topics you would like to see covered on the event's schedule, and for speakers you would like to see participate in the event. Uniquely among tradeshows, the TV of Tomorrow Show features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at swedlow@itvt.com or 415-824-5806, to discuss your proposal. Please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.


The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. Sponsors also have the option of booking a room for private meetings, customer hospitality and demos; or of securing a brand presence on our new in-show TV network. If you would like to find out more about sponsoring the event, email us at swedlow@itvt.com or call 415-824-5806.


TVOT 2013's exhibit floor is located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at swedlow@itvt.com or 415-824-5806.


[itvt] will present our prestigious annual Awards for Leadership in Interactive and Multiplatform Television at a ceremony at the TV of Tomorrow Show 2012. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process.


The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the [itvt] newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT 2013 include:

  • Reports from the field: How recent deployments of tcommerce, interactive TV advertising, dynamic and addressable VOD advertising, social TV, second-screen applications, connected-TV applications, live streaming of multichannel pay-TV services within the home, "TV Everywhere"/TV placeshifting, and other advanced-TV offerings are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which interactive platforms and services are attracting audiences and generating revenues today and how?   
  • The potential of tcommerce--whether on cable systems, connected TV's or second-screen devices--to revolutionize the economics of television and advertising.
  • The second screen: Pay-TV operators', broadcasters' and advertisers' embrace of the iPad and other companion devices, and the impact of this phenomenon on the user experience, the programming formats and the business models of television.
  • Best practices for developing second-screen content.  
  • The emergence of Automatic Content Recognition (ACR) technology as an enabler of broadcast-synchronized interactive TV advertising and programming enhancements, both on second-screen devices and connected-TV sets; and the implications this holds for established interactive TV technologies and business models.
  • Understanding the ACR industry: What are the specialties and strengths of the various players, and what are their competitive and collaborative relationships with one another and with other industry players?
  • The evolving relationship between ACR-based synchronization and set-top box sync.
  • The implications of the incorporation of ACR and other "intelligent" technologies into connected TV's: What kinds of opportunities does a truly smart TV make possible?
  • Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, the revitalization of longtail programming content, and the emergence of content-hungry second-screen interactive TV experiences.  
  • Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • How interactive technologies are giving rise to new forms of cross-platform storytelling and new narrative genres.   
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms.
  • The new forms of data that are being generated by interactive and social TV, and how brands and agencies can take advantage of them to make their campaigns more targeted, more accountable and thus more effective.
  • The status of cable's transition to IP.
  • The implications for the cable industry of operators' embrace of such phenomena as connected TV ("the cable app"), live streaming, and TV placeshifting.
  • The emergence of connected-TV advertising.
  • The emergence of social-TV advertising and commerce.
  • The emergence of "virtual MSO's" and other content providers that are seeking to take advantage of delivery via connected TV; and the implications of this phenomenon for traditional TV content providers and operators.
  • The emergence of personalized video experiences that draw on the viewer's social graph.
  • How questions of content discovery and navigation have become central to television's future.
  • What the TV industry can learn from interactive online video advertising.
  • The emergence of the app--whether on connected-TV or second-screen platforms--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as dynamic VOD ad insertion, TV Everywhere, and the incorporation of TV placeshifting technology into set-top boxes, will help operators defend against any threat posed by cord-cutting.
  • "Cord-shaving": The new ways in which consumers are configuring their TV experience, and how the pay-TV industry, broadcasters and other stakeholders can take advantage of consumers' evolving relationship with multichannel television.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the interactive TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design and content discovery/navigation; and the impact of "extra-screen" technologies such as 3D and augmented reality on TV user interface design.
  • The emergence of natural user interfaces: How gestural- and voice-control technologies and touchscreen interfaces are reinventing the user experience of television.
  • The reinvention of television as a personalized, portable--and in some cases gamified and immersive--experience.  
  • Understanding international ITV markets: Advanced TV opportunities in Europe, Asia and beyond.
  • The emergence of video-powered social TV, that employs such services as Vine, Skype and Google+ Hangouts, and its potential impact on the evolution of programming formats.  
  • The emergence of brands (e.g. Chevrolet and Coca-Cola) as providers of second-screen interactive/social-TV experiences in their own right, and the implications of this phenomenon for the nascent second-screen ITV industry.
  • The incorporation of social media into live programming, and the impact of this phenomenon on the content and monetization of television.
  • Envisioning the next-generation cable set-top box, and defining its role in an increasingly "boxless" TV ecosystem.
  • The centrality of sports as a driver of television innovation.
  • The emerging importance of facial recognition technologies and their impact on TV interfaces, personalization and measurement.
  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, hybrid pay-TV/OTT offerings, the "open cable API," "cable-as-an-app," and more: The rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as the emergence of AngelList, equity crowdfunding, and accelerators, impacting the industry?
  • The impact of new interactive broadband video technologies (hotspotting, overlays, image tracking, etc.) on the interactive TV space.
  • The ways in which Facebook and Twitter have become key players in the TV space; the relationship between these services and smaller, dedicated social-TV platforms; and what broadcasters, advertisers and pay-TV operators need to understand about the social-TV phenomenon and its potential to change the nature of programming and the economics of television.
  • The continued importance of gaming to the interactive TV industry, and the convergence of gaming and social TV.
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • How interactive and social TV will impact local broadcasters and advertisers.
  • The emergence of 360-degree immersive interactive TV experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality and bandwidth caps for the broadband video industry; and emerging standards (e.g. HEVC/H.265) and technologies for enabling high-quality streaming in low-bandwidth environments.   
  • The practicalities of interactive content development, deployment, and tracking.
  • The diversification of the cable business: How will the emergence of new cable offerings such as managed home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?



"Just a note to thank you for having me at your event. I heard that the entire event was a huge success." -- Tony Werner, CTO, Comcast

"I was most impressed with the quality of the conference. The stage set, art exhibit, audience quality and planning were amazing. Fantastic job." -- Gary Shapiro, President and CEO, Consumer Electronics Association

"A note to say a big thank you for putting the show on. I really enjoyed it, had a series of excellent conversations, and can't wait for the next one!" -- Sam Pemberton, CEO, Softel--a Miranda Company

"Great event!" -- Chase Norlin, CEO, Alphabird

"Congratulations on a great TVOT!" -- Darren Vogel, Marketing Director, Open IPTV Forum

"[We] thought the show was great. We wanted to be in every room at the same time." -- Greg Babiuk, Executive Producer, Bemis Balkind

“With any luck you have recovered from yet another amazing show. Thank you so much for another incredible event. We really enjoyed playing a larger part this year and are looking forward to the spring show in SF" -- Eli Weisman, VP of InteractiveTV, Trailer Park

"I was very pleased to meet you and your husband and delighted to see just a little bit, time allowing, of your very well attended and excellent conference."  -- Alvin Lieberman, Albert Gallatin Memorial Clinical Professor of Business, Professor of Management Practice, and Executive Director of the Entertainment, Media and Technology Program, Leonard N. Stern School of Business, NYU

"Well done Tracy: another great event filled with innovative ideas and great people! Thank you for having me and look forward to TVOT in '13!" -- Adam Lowy, General Manager of Interactive TV, DISH Network

“Thank you Tracy for providing such a wonderful forum for us and this great industry.” -- Peter Low, President and CEO, Ensequence

“Loved everything at [the TVOT NYC 2012 show]." -- Lisa Hsia, EVP of Digital Media, Bravo

“Thanks again for pulling together a great event on Monday! I am looking forward to next summer's!" --Chris Falkner, VP of Advanced Advertising, NBCUniversal

"Thanks for another wonderful TVOT Intensive." -- Debbie Speer, Director of Marketing, TV Affiliate/Advanced Services, HSN

"#tvotnyc was amazing this year!!! Thank you @tswedlow and team! The dialogue here is essential for our industry!" -- Ashley Swartz, Principal, Furious Minds

"The event was really excellent as always." -- Tracy Geist, SVP of Business Development, Digitalsmiths

“Really enjoyed the show; think it was a roaring success. Thanks for the opportunity on the panel, met some great people.” -- Eoin Dowling, CEO, Boxfish

“This year's event was the best so far. Once again, you've managed to gather the key players in the field to discuss innovations in content and technology, challenge each other, and tell great anecdotes about working in interactive television." -- Kendall Doty, Executive Director of Digital Content and Cross-Platform Entertainment, The Hub

"Thank you for inviting me to participate in TV of Tomorrow. It was really a fantastic experience all around and very different from the conferences I've attended in the past, in the best way possible. I enjoyed learning about aspects of the business that I normally don't have contact with (but clearly should) and I found the range of topics and discussions was excellent. I'm still thinking about Nathan Shedroff's amazing presentation, one of the best I've seen in years. I hope I was able to contribute as much as I took away." --Mike Monello, Partner and Chief Creative Officer, Campfire

"It was a great show today. A very impressive line up. I was only disappointed because there were a few sessions that overlapped that I wanted to attend. Since cloning is still illegal, I had to miss a few." -- Jeffrey Silverman, CEO, Laconia Ventures

"Thanks again for the awesome TVOT conference. I have to say it was one of the most valuable uses of my time at a conference in many years." -- Shawn Patrick, Co-Founder and CMO, yap.TV

"We look forward to being at future TVOT events--it's one of the conferences we love doing!" -- Rica Squires, PR Manager, Shazam

"TVOT has become the essential venue for hard talk by senior industry decision-makers. No fluff, just strong opinion and actionable facts. Enjoyed every session and made valuable connections at the post-session soirees. Well done!" – Robert May, Founder and CEO, Ringz.TV

"Tracy, a huge thanks for a brilliant TVOT event, and for that much-coveted speaking opportunity--hugely appreciated." -- Anthony Rose, Co-Founder and CTO, zeebox

"I had a great time!" – Yoni Bloch, Founder and CEO, Interlude

"The TV of Tomorrow Show 2012 continues the Swedlow tradition of incisive and forward-thinking commentary by leaders at the intersection of media, entertainment and technology. As ConnecTV explores new social-TV ground with its broadcast media partners nationwide, we're thrilled to be a part of the TVOT showcase for groundbreaking new companies that will re-shape the future of television. Thank you for inviting us to participate--and count us in for the next TV of Tomorrow!" -- Stacy Jolna, Co-Founder and CMO, ConnecTV

"It was indeed great fun to verbally spar in such good company! Bravo to Tracy for the awesome stage set-up, to Will for the fearless time-keeping and to my panel 'partners-in-crime' for their daring opinions! Looking forward to meeting again at the next TVOT show." -- Anne-Marie Roussel, Executive-in-Residence, Illuminate Ventures

"Thanks again for inviting us to take part of this fantastically organized and overall awesome event." – Ofer Weintraub, CTO, Viacess-Orca

"Great show!" – Debbie Fitzgerald, Principal Architect, CableLabs

"Fantastic conference. The bar is raised." – Channing Dawson, Senior Advisor, Scripps Networks

"Serious kudos to you on the agenda." – Jonathan Dakss, VP of Emerging Media Technology, NBC Universal

" Fantastic work putting together such a great event for the business. Events like these really help to move the needle forward for the ITV business and I'm appreciative of that. "  Matt Bayer, Supervisor, National Broadcast, Carat

"It was a GREAT conference Tracy. What most impressed me was the diversity of the participants...You have brought together the entire value chain in one spot--which is very, very cool." -- Duane Varan, Chief Research Officer and Executive Director of the Disney Media & Advertising Lab, and Professor and Executive Director of the Audience Research Labs at Murdoch University

"As you know, I've been coming to the TVOT conference from the very beginning and I must say that somehow you and your team are able to make it a better and better experience with each successive year. It is always so jam-packed with vital, state-of-the-industry information that there is no other show like it. You consistently attract top industry players and put together powerful presentations and creative panel discussions. No one should miss it...I know I won't. Thank you, again, and keep up the great work!" – Michael Johnson, CEO/Executive Producer, EPICo and Industrial Strength Television, Inc.

"I attended my first TVOT last week, and what an amazing experience it was...truly one of the best events I have ever attended. The roster of speakers/panel participants was so comprehensive and engaging. I loved the flow of the program and certainly the attention to detail in the staging and environment. You mentioned during the opening address that this was the first time it was held in the round. That was great! It really provided an engaging and interactive experience (speaking of which, having the TVplus companion was just plain cool!). The art exhibit was such a bonus." – Scott Wallace, Marketing/Client Development, Interactive/Multiplatform TV

"Enjoyed the conference." – Russ Schafer, Senior Director of Product Marketing, Yahoo! Connected TV

“Wow, what an amazing event you put on! Everything about TVOT was top notch; from the speakers and presenters, to details like food and stage sets. From the high quality (and quantity) of information presented, to the high-level industry players involved. The organization alone of the event was impressive, while the execution was superlative. Everything ran on-time and as smoothly as a well-oiled machine. Your team is to be highly commended as well. I cannot thank you enough for including me in the Social Media panel discussion. And the time you spent with me personally, introducing me to people and helping me spread the word about theatrics.com, was extremely generous. Thank you for welcoming myself and my company into the industry." – Tracy Evans, COO, Theatrics

"Thank you so much for allowing us to be part of your conference again this year. I really like the risks you take with content and format--and, you're successful doing so. I met some fascinating people." -- Nathan Shedroff, Program Chair, MBA in Design Strategy, California College of the Arts
"I loved your event! Some of the best presentation and discussion I have experienced in a while. Congratulations!!!" -- Ken Venturi, Chief Creative Officer, National Cinemedia

"Really great job pulling together a conference that allowed an open discussion of many of the opportunities and challenges for our future." -- Robert Dandrea, Distinguished Engineer, National Engineering and Technical Operations, Comcast

"Thanks for a terrific conference. I have to say I was overwhelmed by the positive response to my presentation (and the presentations by all of the speakers in my section). I must have collected over 30 business cards. The content of the conference was so relevant to what we are doing at comScore." --Joan FitzGerald, VP of Television Sales and Business Development, comScore

"I wanted to let you know that me and my team from Donovan thought this was a terrific conference. Great content, people and venue." -- Harvey Kent, Chief Media Strategist, Mediaocean

"Once again you outdid yourself with your event in NYC. From topics to attendees, it was an excellent event full of great discussions and takeaways. Thank you for all that you did to make the event happen." -- Jen Soch, Managing Partner/Global Account Director, MEC

"Fabulous job with the show again this year!" -- Jane Clarke, Managing Director, CIMM

"A quick note to say what a brilliant show it was. Well done! As ever, really interesting people, great sessions and thoroughly enjoyable...I think you did a great job capturing the spirit of the moment." -- Jasper Smith, Founder and CEO, PlayJam

"Thought it was a great conference." -- Adam Cahan, CEO, IntoNow, a Yahoo! Company

"Thanks for your great hospitality for including Jinni in your amazing event." -- Yosi Glick, CEO, Jinni


North America