Interactive TV Headlines Round-Up (I):,,, Amazon, AT&T, Bravo, BT, Canoe Ventures, MRC, Capablue, UKTV, Channel 4, CBS, Super Bowl, Coca-Cola, Comcast RDK, ST

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format:

  • Creates Second-Screen App for Virgin Group's Production Arm, Virgin Produced; "Virgin Produced Channel Catch" App Will Launch on Virgin America's In-Flight Entertainment System
  • Launches "Certified Viewability" for Video Advertising; Feature Verifies Viewability of Video Ads in Real Time and Blocks Impressions that Do Not Appear to the User
  • Launches Service that Allows YouTube Creators to Crowdsource Subtitling of their Videos
  • in Licensing Agreement with PBS Distribution to Make Prime Instant Video the "Exclusive Subscription Streaming Home" of "Downton Abbey"
  • AT&T Bringing Online Ad-Targeting Methods to Television Commercials
  • Bravo Launches @TheBravoholic Fan Reward Program; Program Recognizes Viewers who Engage with Bravo on Twitter
  • BT Has Sold 60,000 YouView Set-Top Boxes; Signs up 21,000 New BT Vision Hybrid-TV Subs in Q4, 2012 for Total of 770,000
  • Canoe Ventures Begins Process of Securing Accreditation of its VOD Ad-Insertion Reporting Service from the Media Rating Council (MRC)
  • Capablue's "Connected" Platform and Framework Powers iOS VOD App for UKTV's Dave Channel
  • Capablue Teams with Channel 4 on Second-Screen Advertising "Proof-of-Concept" (November 29th)
  • CBS Launches HTML5-Powered Interactive Experience for New Stephen King Thriller, "Under the Dome"; Viewers Can Enter their Address to See their Own Home Trapped "Under the Dome"
  •'s Live Streaming Coverage of Super Bowl XLVII Attracts 3 Million Unique Viewers, Up 43% from Last Year; Super Bowl Telecast Breaks Social-TV Records, According to Bluefin Labs, SocialGuide and Trendrr
  • UK Terrestrial Broadcaster, Channel 4, Launches 4oD App for Android
  • Technical Glitches, Charges of Racism Dog Coca-Cola's Interactive Super Bowl Commercial
  • Comcast Reference Design Kit (RDK) Pre-Integrated with STMicroelectronics' Orly STiH416 System-on-a-Chip for Advanced HD Set-Top Boxes


Capablue's Dave Channel

Under the Dome


North America