"Will Rich, Interactive Media Transform Television?" at TVOT NYC Intensive 2012

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[itvt] is pleased to present an audio recording of the session, "Will Rich, Interactive Media Transform Television?," which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This 'show-and-tell' session will feature demos of rich, multifaceted, interactive platforms and services that suggest immersive new forms of content, marketing and monetization, as well as new kinds of relationships between the programmer, the marketer and the audience.

Following each demo, a panel of broadcast/network and pay-TV executives at the forefront of implementing interactive TV experiences will provide feedback on what they have just seen, explore its potential to enable new forms of televisual content and marketing, and discuss whether it can transform the business and experience of television as we know it today."

Interactive platform and service provider panelists included:

  • Tracy Evans, COO, Theatrics
  • Jeff Fluhr, CEO, Spreecast
  • Jury Hahn, CEO, Megaphone TV

Broadcaster/network and pay-TV panelists included:

  • Channing Dawson, Senior Advisor, Scripps Networks
  • Lisa Hsia, EVP of Digital Media, Bravo
  • Adam Lowy, GM of Interactive TV, DISH Network
  • Jonathan Mallow, VP of Shows, Events and Ad Sales Production, VH1 Digital


  • Tracy Swedlow, Editor-in-Chief, [itvt]
North America