Interactive TV Headlines Round-Up (VI): Sensio, Dsney, Showtime, Syfy, TBG, Twitter Advertising API, Tesco, thePlatform

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format:

  • Sensio in 3D VOD Licensing Deal with Walt Disney Studios; Deal Will See Disney 3D Movies Offered on Sensio's 3DGO! Transactional VOD Service for Smart TV
  • Sensio Awarded US Patent for 3D "Temporal Interpolation"
  • Showtime Launches "Pack a Suitcase," a Multiplatform Social Game for "House of Lies"
  • Syfy Planning "Transmedia" Promotion for "Defiance" at SXSW Interactive; Show Is Billed as "the First Ever Convergence of Television and Online Gaming"
  • TBG Launches "Calendar Live" App to Enable Second-Screen Twitter Ad Campaigns Synched with TV Campaigns; App Uses Twitter's New Advertising API
  • Report: Telco TV Providers Increase Share of Transactional VOD Market; Cable's Share Declines
  • UK Supermarket Chain, Tesco, Launches Clubcard TV, a blinkbox-Powered, Free, Ad-Supported Streaming-Video Service for its Clubcard Members
  • Tesco Names Ex-blinkbox Director of Advertising and Sponsorship, Scott Deutrom, MD of Clubcard TV
  • thePlatform Adds Subscription-Services Support to its mpx Video Commerce Service


North America