Interview: Theatrics Co-Founders, Tracy Evans and Bob Gebert, on the Company's Newly Launched Interactive Video Storytelling Platform

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Last week, Theatrics launched its eponymous interactive video storytelling platform in beta. The platform is billed by the company as "a suite of social video tools that enable creators, brands, studios, and networks to bring their audience directly into a compelling and immersive online video experience" where "you create the story, characters, and vision" and "your audience and fans add their own creativity by performing in your show and interacting with the story and other users."

In this recorded interview with [itvt]'s Tracy Swedlow, Theatrics co-founders, COO Tracy Evans and VP of creative Bob Gebert, discuss the company's platform; its work with USA Network on "The S#cial Sector," an interactive, multiplatform murder-mystery experience for fans of the show, "Psych"; its experience producing "Beckinfield," an ongoing, multiplatform, participatory sci-fi series that has served as a proof-of-concept for the company's platform; and more.

North America