Interactive TV Headlines Round-Up (I): Accedo, Deluxe Digital Distribution, Adap.tv, Nielsen, Adobe, AT&T U-verse, Disney/ABC, BBC, BlackArrow, Clearleap, Brightcove, Akamai, Rovio

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format. Due to the volume of news generated by the NAB and MIPTV shows, we anticipate that it will take us a few days to catch up with all recent developments--so if your company has briefed us on an announcement or sent us a press release, and you don't see your news covered in this issue, please bear with us.

  • Interactive TV App Company, Accedo, Partners with Deluxe Digital Distribution on Cloud-Based "TV Everywhere" App Solution
  • Adap.tv Launches "In-Target Audience Optimization" Tool, Uses Nielsen Online Ratings to Offer Advertisers "a Comparable GRP Metric for TV and Online Video Advertising"
  • Adobe Announces General Availability of Adobe Primetime TV-Publishing and Monetization Platform for Connected Devices; First Customers Are Comcast, NBC Sports Group; Technology Partners Include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform
  • Adobe Publishes Digital Index Report: Finds "TV Everywhere" Adoption Grew 12-Fold in 2012, Mobile Video Viewing Grew by 300%
  • Adobe Launches Adobe Anywhere Collaborative Workflow Platform for Video
  • AT&T U-verse Launches Three More Disney/ABC "TV Everywhere" Services: WATCH Disney Channel, WATCH Disney XD, WATCH Disney Junior; Services Provide Live-Linear and On-Demand Content
  • BBC Publishes Red-Button Interactive TV Schedule through April 13th
  • BlackArrow, Clearleap Unveil Joint Solution for Streamlining Ad Insertion in Mid-Rolls and through Multiple Ad Windows; Clearleap's Technology Identifies Appropriate Areas for Ad Insertion; BlackArrow's System Determines Which Ads to Play, How Many, and What to Do with Original Ads
  • Brightcove Announces "Enhanced Support" for "TV Everywhere" Authentication, via Integrations with Adobe Pass and Akamai's Sola Vision Identity Services
  • Rovio Using Brightcove Video Cloud Platform to Support Delivery of its "Angry Birds Toons" Channel; Channel Offers 52 On-Demand Episodes on Smart TV's, Smartphones and Tablets


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