Interactive TV Headlines Round-Up (VI): Twitter, Starcom MediaVest, Comedy Central, BBC America, Fuse, USA Network, Viggle, Nielsen, Virgin, TiVo, Viewster, Voddler, Volio, YouNow, YouTube, zeebox

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco--special $300 discount on tickets ends midnight April 30th!), we are covering stories in this issue in headlines/round-up format.

  • Twitter in Advertising Deal with Starcom MediaVest; Companies Will Set Up "Social TV Lab"
  • Twitter Partners with Comedy Central to Launch "#ComedyFest," Billed as "the First-Ever Celebration of Comedy and Comedians to Be Programmed on Twitter"
  • Twitter in Deal with BBC America to Offer "First in-Tweet Branded Video Synced to Entertainment TV Series"
  • Fuse's "Trending 10" Billed as "the First TV Show to Be Sourced and Produced from Real-Time Twitter Conversation Spikes"
  • Unruly Media: 1/4 of Shares of Branded Online Video Occur within First 3 Days after Launch
  • USA Network to Preview New, Original Series, "Graceland," on Pay-TV VOD Platforms
  • Rewards-Based Social-TV Company, Viggle, Teams with Nielsen to Research Effectiveness of Second Screen at Achieving Tune-In and Advertising Effectiveness
  • UK Cable Operator, Virgin Media, Adds 21 Live Channels to its "Virgin TV Anywhere" Service
  • TiVo-Equipped Customers Now Make Up 40% of Virgin Media's TV Customer Base
  • Ad-Supported VOD Service, Viewster, Appoints CFO and SVP of Product Management, Announces Plans to Open New Offices in NYC, London, Singapore, Adelaide
  • Scandinavian Broadband VOD Service, Voddler, Launches LiveShelf, Billed as "World's First Legal Film-Sharing Service"
  • Voice-Driven Interactive Video Company, Volio, Launches Shareable "Voliocasts"
  • "BlogTV Game Nights" Return to Live, Collaborative, Online Interactive TV Network, YouNow, Following YouNow's Acquisition of BlogTV
  • YouTube Experimenting with Auto-Generated Playlist, "YouTube Mix," in Bid to Improve Video Discovery
  • Court Hands YouTube Victory in Viacom Copyright Case
  • Co-Founder, Anthony Rose: zeebox Has Seen 5 Million+ Downloads, Will Shortly Roll Out New Features
  • zeebox Teams with NBC, Sony Pictures Television to Power Interactive Episode of "Community"; Viewers Could Play "Community zeetag Bingo" on their Second-Screen Device for Chance to Win Prize Packs



North America