Interview: Civolution CEO, Alex Terpstra, on Bringing the Second Screen to the Big Screen

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Automatic content recognition (ACR) technology provider, Civolution, has partnered with film company, 2CFILM, and app developer, Service2Media, on "App," the first-ever movie to feature a synchronized second-screen app for use in the movie theater. The second-screen experience is not simply an enhancement to the movie--which according to 2CFILM's promotional materials, centers on an "app that becomes an autonomous force"--but functions as an integral part of it.

In this recorded interview with [itvt]'s Tracy Swedlow, Civolution CEO Alex Terpstra, discusses his company's work on "App," as well as the broader significance of the project for both the big screen and the second screen.

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