Interactive TV Headlines Round-Up (I): ABC News, Ad-ID, SAG-AFTRA, ANA, 4A's, CIMM, EIDR, Aereo, CBS, AOL, FreeWheel, Mediaocean, HuffPost Live, Nielsen

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format.

  • ABC News Launches Social Soundtracker Social-TV App
  • Negotiations between SAG-AFTRA and ANA-4A's Joint Policy Committee Result in Ad-ID Mandate: All Commercials for TV, Radio and Digital Platforms that Feature SAG-AFTRA Members Must Use Ad-ID as Sole Standard Commercial Identifier
  • CIMM, Ad-ID, EIDR and Close to 30 Media Companies, Advertisers and Media Research Vendors Greenlight "UPC" Open Standard for Tracking Ads and Content across Platforms
  • Aereo Asks Court to Rule Preemptively against CBS in Cities where it Plans to Roll Out its Service
  • Time Warner Chief Bewkes on Aereo: "Nobody's Going to Buy It. I Don't Think they Have Much of a Proposition"
  • CBS Chief Moonves on Aereo: "It's Nothing We Lose Sleep Over"
  • Barry Diller: "Literally No Chance" that Networks Will Cease OTA Broadcasts in Response to Aereo
  • AOL Unveils New Slate of Original Web Programming for its AOL On Network and Partner Sites at 2013 Digital Content NewFronts
  • AOL, FreeWheel, Mediaocean Form Partnership to Enable Marketers to Extend their Existing Media-Buying Workflow and Systems to Reach Online Video Audiences; Partnership Enabled by New FreeWheel/Mediaocean "FourFronts" Solution
  • AOL's Online Video Network, HuffPost Live, Coming to TV via Deal with Mark Cuban's AXS TV; Will Feature Social-TV App
  • AOL Launches "Be On" Branded Content Offering for AOL On Network
  • AOL Partners with Nielsen to Measure Online Video Viewing

Region: 
North America