Announcing the Schedule of Sessions for The TV of Tomorrow Show 2013

SCHEDULE OF EVENTS FOR TUESDAY, JUNE 25TH

7:30-8:15AM
Forum Room and Lobby
Registration, Breakfast, Schmoozing and Networking

8:15-8:30AM
Forum Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]

8:30-8:50AM
Forum Room
Newsmaker Fireside: PayPal and Tcommerce

A year ago at TVOT 2012, global commerce giant PayPal revealed its plans to target the television commerce (tcommerce) space, and announced new partnerships with leading players in cable and connected TV. In a fireside conversation with [itvt] editor-in-chief, Tracy Swedlow, Mark Wenger, the executive in charge of PayPal's tcommerce initiatives, will provide an update on the company's tcommerce initiatives.

8:50-9:30AM
Forum Room
Tcommerce: A Stealthy Revolution?

The past few months have seen a number of significant tcommerce deployments. Yet despite the fact that tcommerce has--at least in theory--the potential to revolutionize the monetization of television, its ongoing roll-out by major networks such as Fox and NBC has received relatively little coverage in the trade press.

This session--whose panelists include representatives of some of the leading players driving the deployment of tcommerce--will discuss the lessons that have been learned from tcommerce deployments to date, and attempt to outline what needs to happen in order for tcommerce to become a major factor in the monetization of television. Among other things, the panelists will attempt to envision the specific roles tcommerce will play in relation to programming and advertising going forward; debate which platforms (mobile/second-screen, connected-TV, pay-TV, etc.) are likely to prove the most fertile ground for tcommerce; assess the potential impact on tcommerce of social commerce, mobile couponing, geolocation and other emerging phenomena and technologies in the commerce space; and--in at least one case--announce and unveil new tcommerce initiatives. Panelists include:
 

  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Bill Feininger, SVP of Media Measurement, FourthWall Media
  • Mike Fitzsimmons, CEO, Delivery Agent
  • Seth Haberman, CEO, Visible World (Moderator)
  • Harvey Kent, Chief Media Strategist, Mediaocean
  • Greg Philpott, CEO, mDialog
  • Anthony Rose, CTO, zeebox
  • Mark Wenger, Director, PayPal

8:50-9:30AM
Screening Room
Focus on Intel Media

In conversation with [itvt] columnist, Ashley Swartz, Principal of Furious Minds, Eric Free, VP and General Manager of Content and Services at Intel Media, will provide an inside look at Intel's plans to launch a "virtual MSO" service. (Note: We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter.)

9:30-10:15AM
Forum Room
The Cable RDK

In conversation with prominent cable-technology journalist, Leslie Ellis, a panel of senior executives from Comcast and Time Warner Cable will cast light on the significance of, and the roadmap for, cable's Reference Design Kit (RDK). The RDK--officially defined as "an integrated software bundle that can be accessed by operators in need of a software stack for set-top devices" and as a "fully tested and integrated system [that] runs on QAM, IP and Hybrid devices"--was originated by Comcast, but has since been embraced by Time Warner Cable and is attracting the interest of many other MSO's that are seeking to implement a cross-platform UI/UX that can be quickly brought to market. Issues to be addressed include: What exactly is the RDK and what is its significance? Why was it developed? How exactly does it work? Why is it generating so much interest? What are the advantages and risks/challenges for MSO's that adopt the RDK? And how will it be adapted/implemented in Europe and other global markets? Panelists include:
 

  • Leslie Ellis, Principal, Translation Please/Columnist, Multichannel News (Moderator)
  • Mark Hess, SVP of Video Business and Product Development, Comcast
  • Mike Hayashi, EVP of Architecture, Development and Engineering, Time Warner Cable
  • Steve Reynolds, SVP of Premises Technology, Comcast
  • Matthew Zelesko, SVP of Technology, Time Warner Cable

9:30-10:15AM
Screening Room
Sticking to the Story: Creating a Unified Interactive Content Experience across Platforms

While spoiler tweets, second-screen apps and check-in badges have been getting some buzz, they barely scratch the surface of how broadcast storytelling can really break the fourth wall. This panel, led by prominent transmedia/multiplatform interactive storytelling expert, Alison Norringon, will identify what it takes to engage an audience across a host of platforms while remaining true to the core story theme--and in so doing attract a fragmented but loyal audience who want to interact and be heard. True convergence relies on collaboration and co-production, but bringing together diverse business models, with their varying timelines, procedures, legal restrictions and measurements of success, can conjure shark-infested waters. This session will explore how TV, publishing and social networks approach co-productions with a view to keeping pace, focus and the challenges and benefits to orchestrating a multiplatform symphony. Panelists include:
 

  • Jesse Albert, Producer, Xpansive Media
  • Behnam Karbassi, CEO, No Mimes Media
  • Mauricio Mota, Chief Storytelling Officer, The Alchemists
  • Alison Norrington, Principal, storycentral Digital (Moderator)

10:15-10:30AM
Schmoozing and Networking Break, Sponsored by Breakaway Communications

10:30-11:20AM
Forum Room
Focus on Bravo: Blurring the Lines Between Screens

This session will take a look at how Bravo seeks to engage viewers through meaningful cross-platform content consumption. Whether it's through ambitious transmedia initiatives or its interactive Play Live experience, the network attempts to build innovative, addictive 360-degree experiences around its shows and talent. Bravo believes that production is no longer just about creating a TV show, but about creating a cohesive, immersive entertainment experience across multiple platforms, blurring the lines between screens and even changing the way the network creates and operates entirely.

The session will bring together Bravo's key executives from production, marketing, promotion and digital, as well as an outside vendor, to take a sneak peek behind the network's curtain of content creation. Panelists will delve into how Bravo conceives, builds, promotes, monetizes and works with outside partners to deliver an engaging content experience that today's savvy consumer has come to inherently crave. Additionally, the session will provide attendees with a sneak peek at one Bravo's newest transmedia initiatives. Panelists include:
 

  • Jamie Cutburth, VP of Partnership Marketing, Bravo
  • Rich Foster, Chief Creative Officer, A Different Engine
  • Lisa Hsia, EVP of Digital Media, Bravo Media
  • Dave Serwatka, VP of Current and Cross-Platform Production, Bravo
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
  • Amy Troiano, VP of On-Air Promotion, Bravo
  • Aimee Viles, SVP of Emerging Media, Bravo

10:30-11:20AM
Screening Room
Open to Innovation: Enabling the Evolution of Pay TV

Following on the heels of the Cable RDK Fireside, this session will bring together leading technology vendors to discuss how they are adapting to meet the evolving needs of pay-TV operators, as those operators adopt open-source technologies and move beyond the set-top box to embrace multiple connected platforms and enhance their traditional content line-up with a range of online and mobile content and services.

Panelists will answer such questions as: How significant a development is cable's embrace of the RDK and how are you addressing this? How are you innovating--what new developments do you see happening in the pay-TV space over the coming months and years and how do you plan to respond to those developments? How are you building a developer community? In what ways do you feel that the UI/UX of pay-TV services needs to evolve--how will subscribers find the content that interests them? How significant a role will cloud-based approaches play in the future of the pay-TV platform? And what do you see as the principal threats to pay TV and how are you helping counter them? Panelists include:
 

  • Sefy Ariely, EVP Americas, Viaccess-Orca
  • Susan Crouse, Technical Product Owner, Alticast
  • James Field, Ecosystem Manager, Service Provider Video Technology Group, Cisco
  • Adrian Fowkes, CTO, S&T Americas
  • Dan Patton, Director of Multiscreen Solutions, Alcatel-Lucent
  • Sam Pemberton, Industry Consultant (Moderator)
  • Jay Tannenbaum, VP of Marketing, Sling Media
  • John Tinsman, VP Engineering & Technology, Advanced Advertising, OpenTV

11:20-12:10PM
Forum Room
Change for the Better?: The Disruption of Television's Business Models

This session will explore the various ongoing developments disrupting the traditional business models of--and the traditional relationships between--some of the principal stakeholders in the television industry, including broadcasters/networks, pay-TV operators, advertisers/marketers and consumer electronics manufacturers. The discussion will also encompass the evolving relationships between these stakeholders and both consumers and government/regulators. Among other things, panelists will identify established television-industry business models and practices that are currently at risk of disruption, and debate which are most vulnerable to change; which promote--and which prevent--innovation; the role regulators should play in preserving or dismantling existing business models; and how, when a traditional way of doing business proves unsustainable, impacted stakeholders should adapt. Panelists include:

  • Gilles BianRosa, CEO, Fanhattan
  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
  • Darrell D. Miller, Chair of the Entertainment Law Department, Fox Rothschild
  • Michael Petricone, SVP of Governmental Affairs, Consumer Electronics Association (CEA)
  • Eric Fitzgerald Reed, VP of Entertainment and Tech Policy, Verizon Communications

11:20AM-12:10PM
Screening Room
VOD on the Cusp of Success: How to Maintain the Momentum?

Cable VOD--despite a slow start--finally seems to be gaining significant traction among viewers: according to a recent study by Rentrak, the number of free VOD programs watched by pay-TV subscribers increased 29% between 2011 and 2012, while time spent viewing free VOD content increased over 40%. This session will attempt to identify the factors behind the apparent momentum of cable VOD; and to outline what operators and content providers need to do in order to maintain that momentum. Topics to be addressed include: What will be the impact of dynamic ad insertion, targeting, personalization and other new technologies that promise to make VOD advertising more effective? How to curate a successful VOD content line-up--which viewer constituencies are still underserved by VOD services? How to take advantage of the increasing popularity of "binge-viewing"? How to use VOD to promote viewership of linear-TV offerings and vice versa? How to ensure more user-friendly navigation and more effective discovery of VOD programming? And how should pay-TV operators leverage their VOD platforms to discourage cord-cutting and fend off competition from broadband programming services such as Netflix and Amazon? Panelists include:
 

  • Tim Connolly, VP of Digital Video Distribution, Disney/ESPN Media Networks
  • Channing Dawson, Senior Advisor, Scripps Networks
  • Cathy Hetzel, Corporate President and President of the AMI Division, Rentrak
  • Chris Hock, SVP of Product Management and Marketing, BlackArrow
  • Laurie Lawrence, CMO, Vubiquity
  • Chris Pizzurro, Head of Product, Sales and Marketing, Canoe (Moderator)
  • Stephen White, President, Gracenote
  • Cable Operator Representative TBA

12:10-1:10PM
Lunch, Schmoozing and Networking

1:10-2:05PM
Forum Room
Interactivity Beyond the Second Screen

A few years ago, second-screen (or two-screen as we called it back then) interactive TV was seen as a stop-gap whose time would be up as soon as the cable industry was ready to deploy rich, single-screen interactivity. However, the emergence of the smartphone and the tablet and the massive user base this enabled for interactivity seemed to change all that; and, since then, the second screen has arguably become the primary platform for interactive TV. Yet there is still much innovation underway in single-screen interactivity (which, for the purposes of this session we're defining as any kind of interactive video experience--regardless of platform--that doesn't require the viewer to be watching one screen while interacting on another); it is proving to be a popular medium for music video and certain other kinds of content; a broad base of amateur creatives are producing interactive videos on YouTube; and data is emerging which appears to show that single-screen interactivity is very effective at boosting viewer engagement with programming. This session, which will feature demonstrations of some interesting and significant recent examples of single-screen interactivity across multiple platforms, will explore the potential of the medium, and attempt to envision the kinds of single-screen interactive TV and video experiences we can expect to see going forward. Panelists include:
 

  • Yoni Bloch, CEO, Interlude
  • Ron Croen, CEO, Volio
  • Allison Dollar, CEO, Interactive Television Alliance (Moderator)
  • Peter Low, CEO, Ensequence
  • Preston Smalley, Executive Director of Product Management, Comcast Silicon Valley Innovation Center
  • John Root Stone, CEO, Epoch
  • Sam Vasisht, CMO, Veveo
  • Jason Zada, Director, "Take This Lollipop"

1:10-2:05PM
Screening Room
From App to Platform

In a recently published essay, Netflix CEO Reed Hastings predicts a future for TV where "apps replace channels"--and, thanks to developments such as "TV Everywhere" and the emergence of smart TV and second-screen interactive/social TV, it's certainly not hard to make the case that apps are likely to play an increasingly important role in the television-viewing experience and in the TV business as a whole going forward. As its title suggests, this session will explore whether apps are on the path to becoming the primary platform through which we deliver, monetize and experience television; and, if this is indeed the case, whether we need to re-think our conception of the app--which is arguably still influenced by the paradigm of the PC desktop--in order to truly understand its potential as a platform for TV.

Among other things, panelists will explore nascent attempts to treat the TV app as something that transcends a specific device or platform, but instead ties together different viewing platforms (e.g. connected TV and the mobile second screen) into a single unified experience; the emergence of guide apps that are designed to serve as the primary gateway to the TV-viewing experience by, for example, enabling content discovery and co-viewing based on the viewer's social media connections; the ways in which TV apps of all kinds are becoming richer and more multifunctional--and how to balance this increasing complexity with the imperative of simple and elegant design that promotes ease of use: emerging monetization models for the TV app (e.g. in-app advertising, commerce, etc.), including models that take advantage of the social-TV phenomenon; and the role that will be played by new technologies, such as HTML5 and automatic content recognition (ACR), in the evolution of the TV app. Panelists include:

Panelists include:

  • Scott Maddux, General Manager of the AWE Division, Bottle Rocket (Moderator)
  • Claire McHugh, CEO, Axonista
  • Nicholas Reichenbach, President, Rabbit
  • Dewey Reid, VP of Design, Yahoo!
  • Ajay Shah, CEO, TVplus
  • Alex Terpstra, CEO, Civolution
  • Jeremy Toeman, CEO, Dijit Media

2:05-2:30PM
Forum Room
Focus on Twitter: TV Ad Targeting and the Nielsen Twitter TV Rating

In this special presentation, Twitter's Head of TV, Fred Graver, will discuss two recently launched TV-focused initiatives from the company--Twitter TV Ad Targeting and the Nielsen Twitter TV Rating--and explain the role they will play in Twitter's strategy for growing its presence in the TV space.

2:05-2:30PM
Screening Room
"Watch What Happens Live" and the Next Generation of Embassy Row

Join Michael Davies, President of prominent production company, Embassy Row, and Deirdre Connolly, Executive Producer/Showrunner of Bravo's "Watch What Happens Live," as they answer any and all questions about the only live, late-night interactive talk show on television. Additionally, Davies will talk about the future of Embassy Row, including upcoming projects, the importance of the second screen, and how ad integrations are the key to keeping audiences tuned-in and engaged. The session will be moderated by Nick DeMartino, Principal, Nick DeMartino Consulting.

2:30-3:25PM
Forum Room
Twitter and the Battle for the Second Screen:

The past year has seen a virtual explosion of second-screen activity, to the point that many are reversing the definition--calling the handheld the first screen and the traditional television set the second screen or "display device." And that makes sense because most handheld devices, powered by a variety of apps and platforms, are monumentally smarter than the smartest TV.

This session will focus on the role Twitter is playing in the second-screen space. We all use Twitter, and it's not just for social interaction anymore. Twitter is evolving into a major delivery system for interactive and enhanced television content. Every television show has a Twitter feed and most use Twitter to direct viewers to their own content. Twitter has played the smart card by allowing second-screen providers like GetGlue, Viggle, zeebox and Shazam to explore the market and generate buzz--all without paying a dime. Is Twitter poised to step and in claim their birthright? Panelists include:
 

  • Sean Besser, EVP of Business Development, Partnerships and Strategy, GetGlue
  • Mick Darling, CEO, Tomorrowish
  • Jeff Eddings, Senior Director of Product Management, Emerging Technologies, Turner
  • Jeroen Elfferich, CEO, Ex Machina
  • Mark Ghuneim, CEO, Trendrr
  • Rick Howe, The iTV Doctor (Moderator)
  • Jason Valentzas, VP of Digital Content and Multiplatform Development, TruTV

2:30-3:25PM
Screening Room
Realizing Connected TV's Potential

The session will explore how the manufacturers of smart TV's and other connected-TV devices for the living room are developing new user experiences and deploying new interactive services and content, in order to differentiate their platforms--and thereby convince consumers to use those platforms as the primary gateway through which to access the wealth of video content they now have available to them. It will also explore new business models that the emergence of connected TV is making possible, and attempt to identify issues of technology infrastructure that need to be resolved in order for the connected-TV ecosystem to thrive.

Questions to be addressed include: In what ways should we expect the user interface/experience of connected TV to evolve over the coming months and years--and has the UI/UX of connected TV really yet begun to realize the full potential of the platform? In light of recent reports that many consumers are not connecting their smart-TV sets to the Internet, how are manufacturers going about convincing them to do so? What new business/monetization models--particularly in advertising, commerce, and electronic sell-through--are connected-TV platforms enabling and how successful are they proving? How well is the connected-TV space--some of whose principal players are also major forces in the mobile space--taking advantage of the second screen? What kinds of content and services are proving most successful on connected-TV platforms? And how should we expect the relationship between pay TV and the connected-TV space to play out going forward, now that cable is starting to embrace IP delivery via "TV Everywhere" and other initiatives? Panelists include:
 

  • Ohad Ben-Yoseph, Director of Business Development, LG Electronics
  • Fabian Birgfeld, Founder and Director, W12 Studios
  • Adam Hertz, VP of Engineering, Comcast Silicon Valley Innovation Center
  • Albert Lai, CTO of Media, Brightcove
  • Stuart Lipson, Principal, Leap Media Group (Moderator)
  • Scott Rosenberg, VP of Business Development, Roku
  • Jeff Siegel, SVP of Global Media Sales, Rovi

3:25-3:35PM
Schmoozing and Networking Break, Sponsored by Alticast

3:35-4:00PM
Forum Room
Focus on Discovery Communications: Live Wire--Buzz-Inducing Multiplatform Live Events

"Live" is not a new phenomenon but it has become an increasingly important one for broadcast, cable and online networks. In this special presentation, Discovery Communications Digital Media SVP Guhan Selvaretnam will provide a detailed look at how Discovery is seeking to re-invent the live event with engaging multiplatform experiences that complement the linear-TV experience and bring audiences closer than ever to the action--with Discovery Channel's "Skywire Live with Nik Wallenda" (scheduled for Sunday, June 23rd) as a case study. From a 360-degree "high-wire interactive" to a live, six-camera digital experience, Selvaretnam will talk strategy, tactics and results just days after the epic live event.

4:00-4:25PM
Forum Room
Starring the Second Screen: "App" the Movie

Amsterdam-based film company, 2CFILM, recently teamed with automatic content recognition (ACR) company, Civolution, and application-developer, Service2Media, on "App," the first-ever movie to feature a synchronized second-screen app for use in the movie theater. Perhaps for the first time in history, movie-goers were asked not to turn their phones off in the theater! Significantly, the "App" second-screen experience is not simply an enhancement to the movie--which according to 2CFILM's promotional materials, centers on an "app that becomes an autonomous force"--but functions as an integral part of it: at 35 points in the movie, second-screen-equipped movie-goers receive extra content that enriches the action on the big screen. This session will provide an in-depth look at the development and production of "App," and will also attempt to answer the question of whether the movie could serve as a model for deeper integration of second-screen experiences into scripted programming. Panelists include:
 

  • Bobby Boermans, Director, "App"
  • Suzanne Stefanac, Interactive Media Consultant (Moderator)
  • Alex Terpstra, CEO, Civolution

3:35-4:25PM
Screening Room
Breaking (and Remaking) News

This session--sponsored by Breakaway Communications--will explore new technologies, platforms and user experiences that have the potential to disrupt and re-invent the ways in which TV and video news are produced, delivered and consumed. A panel drawn from innovative local and national news organizations, as well as from companies developing new offerings that aim to revolutionize the news industry, will attempt to answer such questions as: Whether these new offerings are effectively addressing the problems faced by various stakeholders in the traditional news business, including newspapers and national and local TV news organizations; whether platforms that deliver customized news will increase the information level of the average consumer by making it easier for them to find the news that interests them, or will, on the other hand, lead to more Balkanization by making it easier for them to ignore news and viewpoints that don't; how the relationship between news and entertainment will unfold going forward; how we can expect new news technologies and platforms to alter the role of the journalist; and how we can ensure that such technologies ultimately strengthen the Fourth Estate. Panelists include:
 

  • Adriano Farano, CEO, Watchup
  • Jeff Fluhr, CEO, Spreecast
  • Saul Hansell, CEO, Sii Media
  • Amy Jacobson Kurokawa, Producer, KXTV News 10 ABC/Chair of the iTV Committee, Producers Guild of America
  • Kym McNicholas, Executive Producer and Reporter, PandoDaily (Moderator)
  • Alex Wellen, VP of Video Products and Business, CNN

4:25-5:15PM
Forum Room
Transforming the Second Screen into a Mass Medium

According to a recent research report by analyst company, NPD, that generated a significant amount of press coverage, usage of second-screen interactive-/social-TV apps is not yet very widespread among the viewing public--though the report also found that second-screen "play-along games, check-in rewards, live voting and other interactive features are highly effective" for the minority of viewers who use them. This session will attempt to determine what needs to happen in order for second-screen interactive/social TV to spark the interest of recalcitrant viewers and become a mass medium.

Panelists will address such questions as: Why are second-screen apps resonating so strongly with some viewers and not with others? Which kinds of second-screen content and services are proving most popular with those viewers? How effectively are broadcasters incorporating second-screen interactivity into programming formats from the ground up, or is the second-screen experience primarily being "bolted on" to programming as an afterthought? What roles will text and video respectively play on second-screen apps going forward? How could the UI/UX of the second screen be improved? Which of the different categories of company currently offering second-screen apps--including standalone second-screen app providers, networks, operators and consumer electronics manufacturers--will be the principal drivers of the space? What roles will advertising and tcommerce respectively play in monetizing the second screen? And which conception of the role of the second screen app--as a broadcast companion that delivers ancillary content, as a platform for participation TV, as a tool for content-navigation and discovery, as a platform for commerce and advertising, as all of the above, or as something else entirely--will ultimately prevail? Panelists include:
 

  • Jimshade Chaudhari, Director of Digital Product Management, Dish Network
  • Greg Consiglio, President and COO, Viggle
  • John Gilles, Director of New Media, Code and Theory
  • David Jones, EVP of Marketing, Shazam
  • Geoff Katz, VP of Business Development and Marketing, Watchwith
  • Hardie Tankersley, VP of Digital Product, Platforms and Innovation, Fox Broadcasting
  • Jeremy Toeman, CEO, Dijit Media/NextGuide
  • Alan Wolk, Global Lead Analyst, KIT digital (Moderator)

4:25-5:15PM
Screening Room
A New Ballgame? Sports and the TV of Tomorrow

This session will explore new technologies, platforms and viewer experiences that are designed to make TV sports broadcasts more engaging. A range of offerings will be covered, including interactive applications that gamify the sports-viewing experience on the first and second screens, services that are designed to make the sports-viewing experience more social, and audio technologies that aim to bring sports broadcasts to life by creating ultra-engaging soundscapes.

In addition to assessing the new tools for audience engagement that are now available to sports broadcasters--and providing insights into how audiences are responding to these tools--panelists will attempt to answer the question: How can those broadcasters adapt their sports coverage to take full advantage of these new technologies and platforms--i.e. how can they use them to fundamentally reinvent and revitalize sports programming, rather than treating them as mere add-ons to the traditional way of doing things? Panelists include:
 

  • Fabrizio Capobianco, CEO, Tok.tv
  • John Couling, SVP, E-Media Group, Dolby Laboratories
  • Ryan Currier, Head of Video Product Development, Pac-12 Enterprises
  • Carlos Diaz, CEO, Kwarter
  • Mike Kelley, sVP - Business Development Programming and Advertising, Ensequence
  • Harris Larney, GM, North America, Visiware
  • Pete Scott, VP of Emerging Media, Turner Sports (Moderator)

5:15-6:00PM
Forum Room
Live Judging of the TVOT Hackathon Finalists

The finalists of the first-ever TVOT Hackathon--which will take place June 22nd-23rd at the offices of Ignite Video, in the actual building where Philo Farnsworth invented electronic television--will demonstrate their hacks before a panel of judges. At stake will be a $5,000 Grand Prize, sponsored by Dolby Labs. The hacks will be judged in accordance with the following criteria:

  • Innovation: Does the hack embody a new and original idea and does it present a bold and exciting vision of the TV of Tomorrow?
  • Execution: Is the hack, as presented, a complete implementation of its concept? Is the presentation well‐prepared with a compelling storyline/pitch?
  • Market Potential: Does the hack solve a real problem in the marketplace, and does it have a promising business model?
  • Use of Sponsor API's: Does the hack make creative use of one or more sponsor API's?

The TVOT Hackathon is hosted by Gracenote and Ignite Video. Other sponsors include PayPal, Leap Motion, CableLabs, Dolby, DirecTV, Samsung Developers, TMS, Nuance, LG, Pemberley Digital, Sony, zeebox, Tierra IT and Mashery.

6:00-7:30PM
Forum Room and Lobby

  • Cocktail Reception, Sponsored by Rentrak
  • Presentation of the 10th Annual Awards for Leadership in Interactive and Multiplatform Television
  • TVOT Fashion Show
     

SCHEDULE OF EVENTS FOR WEDNESDAY, JUNE 26TH

7:30-8:15AM
Forum Room and Lobby
Registration, Breakfast, Schmoozing and Networking

8:15-8:25AM
Forum Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]

8:25-8:55AM
Forum Room

Focus on YouTube Creators (Part 1) : New Developments in YouTube Creator Tools

In a fireside conversation with [itvt] editor-in-chief, Tracy Swedlow, Dror Shimshowitz, Head of Product for Creators and Curators at YouTube, will cast light on YouTube's strategy and roadmap for its Creator Tools, which include solutions for content-creation, audience-building, and monetization.

8:55-9:20AM
Forum Room
Focus on YouTube Creators (Part 2): Interactive Storytelling and YouTube--"The Lizzie Bennet Diaries"

We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:
 

  • Bernie Su, Executive Producer, "The Lizzie Bennett Diaries"
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
  • David Tochterman, Head of Digital Media, Innovative Artists

8:25-9:20AM
Screening Room
TV Everywhere: Will it Live Up to its Name?

Four years after it was first announced, TV Everywhere (TVE) is, in the words of a new report from TDG, "less than halfway complete on a subscriber-weighted basis, due to business-negotiation friction between the two parties who stand to benefit from TVE the most strategically--television networks and multichannel TV operators." This session--moderated by the author of that new report--will bring together representatives from the operators and the networks, as well as representatives from companies and organizations that are developing new technologies and measurement techniques for TV Everywhere, in order to discuss how the parties can work together to ensure that TV Everywhere is...well...everywhere.

Questions to be addressed include: How to improve the user experience of TVE--do we need to ensure that it is consistent across platforms, providers and networks? How to increase user awareness of TVE--is it being marketed and promoted effectively? How will TVE stakeholders benefit from new measurement techniques and targeted advertising technologies? While most TVE content to date has been on-demand, how important a role will live, linear TVE streaming play going forward? What role will local affiliates play in networks' TVE plans? And to what extent have TVE's origins as a defensive play against cord-cutting prevented networks and operators from seeing its true potential? Panelists include:
 

  • Michael Bishara, General Manager of TV Everywhere, Synacor
  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Jane Clarke, Managing Director, CIMM
  • Channing Dawson, Senior Advisor, Scripps Networks
  • Campbell Foster, Marketing Director, Media and Advertising Solutions, Adobe Systems
  • Bill Niemeyer, Senior Analyst, TDG (Moderator)
  • Tom Sauer, VP of U-verse Video Business Development, AT&T

9:20-10:20AM
Forum Room
YouTube Creators: The Emergence of a New Industry

This session will provide an in-depth overview of the YouTube creator ecosystem, including the companies, business models and strategies that have emerged to leverage the new opportunities it has made possible. Questions to be addressed by the panel include: How are agencies--both established and upstart--going about identifying and representing YouTube talent? What new business models are being developed for monetizing YouTube content, and how effective are they proving? What role is branded content playing in the YouTube creator ecosystem? What do developments such as Dreamworks Animation's $33-million+ acquisition of YouTube network, AwesomenessTV, and the ratings success of "Tosh.0," a program that focuses on viral videos, tell us about the increasing importance of YouTube creators to the mainstream entertainment industry? What kinds of programming are proving most popular on YouTube and why? How are YouTube viewing habits changing? How well is YouTube cultivating, supporting and remunerating its creator community? And what is it doing to ensure that it maintains its role as the primary distribution platform for new video talent going forward? Panelists include:

  • Zach Blume, Managing Partner, Portal A
  • Mike Gibbons, Executive Producer, "Tosh.0"
  • Margaret Laney, CMO, AwesomenessTV
  • Dror Shimshowitz, Head of Product, YouTube Creators and Curators
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
  • Adam Winnick, CEO, Subblime
  • Jason Ziemianski, Head of Programming and Brand Development, Big Frame

9:20-10:20AM
Screening Room
"We'll Know What You Did Last Night": Understanding the Implications of an Intelligent TV Ecosystem

Today, televisions have poor manners. They don't listen, they don't shut up and they constantly show you things you're not really interested in seeing. They show violent content to your kids when you're not around and they don't even have the courtesy to pause the program when you leave the room. However, this blind, deaf and dumb machine that dominates our homes is about to change radically.

The television of tomorrow will be an ever-observant and civilized part of the home with unmatched access to your tastes and preferences. Like a good butler, it will unobtrusively respond to your wishes (verbalized or not), it will react appropriately to who is in the room and it will offer an appropriate selection of content for your enjoyment. In short, the television of tomorrow will know you and the people you live with, will know what you like, and will seem intelligent--perhaps nearly sentient. When the TV of tomorrow knows what you did last night, it will do a better job of bringing you the shows you want to see tonight.

This new kind of media device will have profound effects on the business of television, as well as the creative process behind program development, and technologies to make it all possible will rapidly enter the market. This session will bring together the people who have the most to gain and the most to lose from this transformation, and will explore the business, the content and the technology behind the clever screens. Panelists include:
 

  • Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks
  • Martin Focazio, Senior Director of Strategy, EPAM/Empathy Lab (Moderator)
  • Jay Friedman, VP of Marketing, Audible Magic
  • Tony Goncalves, SVP of Digital Entertainment Products, DirecTV
  • Freddie Laker, CEO, Guide
  • Gordon Paddison, CEO, Stradella Road

(Note: This session will be preceded by a thematically related news announcement.)

10:20-10:35AM
Schmoozing and Networking Break, Sponsored by Breakaway Communications

10:35-10:50AM
Forum Room
ACR-Enabled Smart TV: The First Six Months

Cognitive Networks' ACR platform for smart TV's went live and fully operational shortly after TVOT NYC. Since then, they've been running 24x7 with a large and growing number of active TVs. In this presentation, Cognitive's CEO, Michael Collette will summarize lessons learned from the first six months, including certain practicalities of ACR systems, the emerging consumer value proposition, the widening set of use cases, thoughts on Twittervision, the Big Data surprise, and an updated view of the overall market schedule.

10:50-11:45AM
Forum Room
ACR and Smart TV: From Theory to Practice

The incorporation of automatic content recognition (ACR) technology into smart TV's opens up multiple new possibilities for enhancing programming and making advertising more effective. Among other things, it promises to make the user experience of interacting with programming not only much more seamless and natural, removing the need for the viewer to find and launch apps (i.e. removing interactive TV's beholdenness to a conception of the app that is still largely governed by the "point-and-click" paradigm of the PC desktop); but also richer and more multifaceted, allowing interactive experiences to automatically adjust and unfold in concert with programming content. At the same time, the incorporation of ACR into smart TV's promises to make advertising more effective, by facilitating the delivery of ads that are tailored to the content that the viewer is currently watching.

While the potential of ACR-enabled smart TV has been recognized in theory for some time now, that potential is now starting to be realized with real-world technology deployments, and with interactive experiences that take advantage of content-aware television. This session will bring together representatives of some of the leading companies driving this space, in order to discuss the progress that has been made to date in incorporating ACR into smart TV's and to showcase some of the first interactive TV experiences to build on this progress. Panelists include:
 

  • Michael Collette, CEO, Cognitive Networks (Moderator)
  • Kirk Dulaney, Executive Director of Strategic Business Development, Sony
  • David Preisman, VP of Interactive Television, Showtime Networks
  • Zane Vella, President and CEO, Watchwith
  • Wendell Wenjen, Director of Smart TV Advertising and Interactive TV Platforms, LG Electronics

10:35-11:45AM
Screening Room
Understanding the OTT Content Ecosystem

This session will focus on the diverse range of upstart programming services that have arisen to take advantage of connected-TV platforms, as well as on the companies that are enabling them to monetize their offerings and connect with audiences. Among other things, the panel will address issues of content and curation (what kinds of OTT programming services are proving most popular on connected platforms? what kinds of programs and films are proving most effective on these new services? what new genres and line-ups of programming is the emergence of connected-TV platforms making possible? etc.); issues of platforms (which platforms--e.g. smart TV's, game consoles, standalone boxes such as Roku, tablets, etc.--are proving to be the most effective distribution vehicles for new OTT programming services?); issues of monetization (what new monetization models for OTT content--e.g. in such areas as advertising, tcommerce, and electronic sell-through--are connected-TV platforms making possible, and how well are these various models working to date?); issues of user experience (how are navigation interfaces and discovery services adapting to provide the user with easy access to all the new OTT programming services available to him or her?); and issues of marketing (how are new OTT services marketing themselves both to the platform providers and to the consumer?). Panelists include:
 

  • James Albrecht, Director of Smart TV Services, Samsung
  • Harvey Kent, Chief Media Strategist, Mediaocean
  • David Morel, Chief Strategy Officer, Unicorn Media
  • Tom Morgan, CEO, Net2TV
  • Alex Vikati, Executive Director, Product Strategy and Innovation, TMS
  • Jay Wiskerchen, VP of Content Services, DDD
  • Peter Yared, CTO, CBS Interactive (Moderator)

11:45AM-12:15PM
Forum Room
Focus on Turner Sports: March Madness Live

NCAA March Madness Live, produced by Turner Sports, is the official digital home of March Madness, offering extensive multiscreen coverage of the NCAA Division I Men's Basketball Championship. For this year's NCAA Tournament, March Madness Live provided direct access to live streaming coverage of all 67 games. Fans were able to follow all of the Madness via online, mobile and tablet platforms, including live game action, in-depth stats, real-time bracket updates and interactive social features. The coverage set all-time records, garnering 49 million live video streams, an increase of 168% compared to 2012, and more than 14 million hours of live video consumed across online and mobile platforms.

During this session, Matt Hong, SVP and General Manager of Turner Sports, will discuss the business case behind March Madness Live and the factors which made this year's coverage so successful, and Rebecca Rusk Lim, VP of Interactive Experience at Turner Broadcasting, will provide insights into the user-centered interactive design that was a significant contributing factor to that success.

11:45AM-12:15PM
Screening Room
The DNA of Interactive Video Ads and Why They Are Superior to Linear Ads

At last year's TVOT, Dr. Duane Varan demonstrated how interactive video ads are superior to linear ads. This year, he takes us on a deeper dive, exploring the range of factors explaining such superiority. These includes sifting effects (identifying best prospects), cognitive processing effects, haptic effects (the power of touch), choice effects, rehearsal effects (similar to product sampling), and others. By understanding how interactive video really works, advertisers are better able to capitalize on its potential. Dr. Varan is Chief Research Officer of the Disney Media & Advertising Lab in Austin, Texas--a role he holds concurrently with his appointment as Professor and Executive Director of Audience Labs at Murdoch University in Australia.

12:15-1:15PM
Lunch, Schmoozing and Networking

1:15-2:10PM
Forum Room
The Drive to Live

This session--sponsored by the Academy of Television Arts & Sciences Interactive Media Peer Group--will explore the nexus of live programming (both delivered via traditional broadcast and via the Internet) and advanced television; and attempt to determine the extent to which enhancing live programming with interactive- and social-TV elements is an effective means of increasing viewer engagement with that programming. Among other things, panelists will examine new platforms for adding interactivity and social viewing to live broadcasts; outline the emergence of new programming genres that allow viewers to use second-screen interactivity to influence the content/progression of a live TV show; and identify the technical and creative issues entailed by producing and directing interactive live programming on one or more screens. Panelists include:
 

  • Rob Gelick, SVP and General Manager of Digital Platforms, CBS Interactive
  • Jury Hahn, CEO, Megaphone TV
  • Sean Knapp, CTO, Ooyala
  • Harris Larney, GM, North America, Visiware
  • Anthony Rose, CTO, zeebox
  • John Rubey, President, AEG Network Live
  • Seth Shapiro, CEO, Village Green Network/Governor, Academy of Television Arts & Sciences, Interactive Media Peer Group (Moderator)

1:15-2:10PM
Screening Room
Accelerating the TV of Tomorrow

Business accelerators are offering start-ups a new way of refining their business and gaining access to networks of investors, customers and collaborators. The breakout success of broad-based technology accelerators, YCombinator and TechStars, has inspired scores of variations on their inspired model of a bootcamp that provides mentorship, learning, building, pitching and launching. Now, a new crop of accelerators is focusing on developing technologies and services for television and other areas of the media business.

This session--hosted by industry consultant, Nick DeMartino, who in his previous role as SVP of Media and Technology at the American Film Institute and founder of the AFI Digital Content Lab, himself played a significant role in accelerating and incubating today's burgeoning advanced-TV industry--will feature a roster of panelists who are working to transform television and other entertainment media with their own spin on the accelerator methodology. Panelists include:
 

  • David Austin, Senior Director of Emerging Technology, Media Camp, Turner
  • Nick DeMartino, Principal, Nick DeMartino Consulting (Moderator)
  • Mike LaSalle, Partner, Shamrock Capital Advisors
  • Jigar Mehta, Director of Operations, Matter
  • Ana Serrano, Chief Digital Officer, Canadian Film Centre

2:10-3:05PM
Forum Room
Natural User Interfaces

Natural user interfaces--which are defined by Wikipedia as "a user interface that is 1) effectively invisible, or becomes invisible with successive learned interactions, to its users, and 2) is based on nature or natural elements"--are now all around us. Every day, we talk to our smartphones in order to send texts or search the Internet, and use gestures to perform such diverse activities as playing games or turning on a thermostat--to list just a few examples. And now, NUI's appear poised to take an increasingly central role in the user experience of television and other forms of video.

This session--sponsored by CableLabs and moderated by the engineer who heads up that organization's technology development efforts in its San Francisco/Silicon Valley office--will showcase and explore some of the latest developments in natural user interfaces for TV and video. In addition, panelists will debate the impact NUI's will have on both the user experience and even the programming content of television going forward. Panelists include:

  • Crx Chai, Director of User Experience, OpenTV
  • Ron Croen, CEO, Volio
  • Brian Fife, Head of Business Development, Dragon TV, Nuance
  • Jean-Francois Mule, SVP of Technology Development, CableLabs (Moderator)
  • Tim Tuttle, CEO, Expect labs
  • Eden Sherry, Winner of the tvot^ Hackathon CableLabs Prize for a Leap Motion App: "Interactive Kittens"

2:10-3:05PM
Screening Room
Storyworlds and the Reinvention of Programming, Advertising and Audiences

This session--sponsored by the Academy of Television Arts & Sciences Interactive Media Peer Group--will bring together companies that offer platforms and services for developing and monetizing transmedia/multiplatform interactive storytelling experiences, in order to explore how the "storyworlds" they make possible will impact our conception of television programming--as well as television's advertising/monetization strategies--going forward. Topics to be addressed include: 1) The implications of the transformation of the audience from mere viewers to, as it were, "citizens" of a storyworld, for whom a program is not something that is viewed on a screen within a half-hour or hour-long timeslot, but something that is immersive and available around the clock. 2) The extent to which new, interactive storytelling platforms and services promise to increase engagement by actually allowing the audience to become co-creators of the programming experience--how do programming creators remain in control while ceding ground to the creativity of their audience? 3) The implications of the fact that storyworlds are not confined to the TV in the living room--how will mobile technologies and services such as geolocation and location-based social networks allow transmedia programming to extend beyond the home (and perhaps even beyond the screen) into the real world? 4) The ways in which marketing and advertising will have to adapt to take into account a new type of audience that is not only immersed in a storyworld but, in some cases, is helping create that storyworld, and that has that storyworld potentially available to them around the clock and everywhere they go. Panelists include:
 

  • Nick DeMartino, Senior Advisor, Theatrics
  • Robert Pratten, CEO, Transmedia Storyteller/Conducttr
  • Thomas Rigler, Executive Producer, "City Walk" (KCET/LinkTV)
  • John P. Roberts, SVP of Digital Media and Commercial Affairs, Endemol USA
  • Craig Singer, CEO, Hopskoch
  • Lori Schwartz, Governor, Academy of Television Arts & Sciences, Interactive Media Peer Group/Principal, Tech Cat, World of Schwartz

3:05-3:55PM
Forum Room
Intelligence in Advertising: The Nexus of Interactivity, Data and Targeting

This session will explore the ways in which diverse forms of intelligence--including audio and image recognition, machine learning, new analytics techniques and more--are playing an increasingly important role in television and video advertising; and assess how these new forms of intelligence are being brought to bear on the nexus between 1) interactivity/social engagement, 2) reporting/data, and 3) targeting/personalization in the TV/video advertising space. Panelists will attempt to identify the most significant recent technological developments impacting TV and video advertising; and will address such questions as: What new forms of advertising and what new kinds of campaign strategies do these new technologies make possible--and how ready are agencies and brands to take advantage of them? What new interactive and social advertising formats are emerging and how are consumers responding to them? What kinds of data are being generated from consumers' interactions with interactive and multiplatform advertising, and how are these data being used to make advertising more effective? And, in light of recent national news developments, are consumers going to become increasingly wary of technologies that gather and interpret the data they generate through their interactions? Panelists include:
 

  • Tal Chalozin, CTO, Innovid
  • Anupam Gupta, President and CEO, Mixpo
  • Jon Mandel, President and CEO, PrecisionDemand
  • Michael Mathieu, CEO, SET Media
  • Ashley Swartz, Principal, Furious Minds (Moderator)
  • Stephen White, President, Gracenote
  • Paul Woidke, SVP of Advanced Advertising and Innovation, Strategic Business Development, OpenTV

Agent Provocateur: Scott Brown, SVP of Client Insights and Strategic Relations, Nielsen

3:55-4:05PM
Schmoozing and Networking Break, Sponsored by Breakaway Communications

4:05-5:00PM
Forum Room
Dragons of Design

As its title suggests, this session features some of the most prominent television user interface (UI)/user experience (UX)/app designers working today.

Prior to the panel, the panelists will have been asked to submit their nominations for the most significant TV UI/UX/app design of the past year, and/or their own hypothetical designs for the TV of Tomorrow. Then, during the panel itself, each of the submitted designs will be displayed on stage, and the panelist who chose it will be asked such questions as: why s/he believes it is significant (thereby providing the audience with a better understanding of the principles that guide that panelist's philosophy of design), how it could be improved, and--in the case of a hypothetical design--why s/he believes it is representative of the future of TV design. The other Dragons of Design will, of course, be pulled into the conversation in order to critique the featured design, debate its significance, etc. The session will also be interactive, since the audience will be able to vote on the featured designs via the TVOT second-screen app. Panelists include:
 

  • Aubrey Balkind, Chairman, Bemis Balkind
  • Fabian Bergfeld, Founder and Director, W12
  • Channing Dawson, Senior Advisor, Scripps Networks (Moderator)
  • Olivier Lacour, VP of Design, Cisco
  • Jonathan Lupo, Chief Experience Officer, EPAM/Empathy Lab
  • Stephanie Otto, CEO, Brainstorm Communications
  • Dewey Reid, VP of Mobile and Emerging Products Design, Yahoo!

5:00PM-5:15PM
Forum Room
A Look Forward

We will be announcing more details about this special presentation by Seth Haberman, CEO of Visible World, in an upcoming issue of the [itvt] newsletter.

5:15-6:00PM
Forum Room
The Tomorrowists
(Note: Strawberries and champagne will be served during this session.)

This session will feature a panel of TV/video futurists, including representatives from some of the primary institutions driving long-term innovation in television and video. The panelists will discuss their latest projects--including projects that are seeking to liberate television from the confines of the living room and even the screen, and more. They will also relate these projects to the realities of the market and of consumer expectations, and attempt to articulate a vision of what television will look like--and the role it will play in our lives--5 years, 10 years or even further down the road. Panelists include:

  • Aubrey Balkind, Chairman, Bemis Balkind
  • Don Dulchinos, SVP of Advanced Services, CableLabs
  • Ed Finn, Founding Director, Center for Science and the Imagination, Arizona State University
  • Seth Haberman, CEO, Visible World
  • Gary Lauder, Managing Partner, Lauder Partners
  • Arthur Orduna, Chief Innovation Officer, ADT (Moderator)
  • Tracy Swedlow, Editor-in-Chief, [itvt]

 

Region: 
North America