Interactive TV Headlines Round-Up (IV): Shazam, Y&R, UP, Sony Pictures Television, "Breaking Bad," Technicolor, TiVo, CableCARD, Atlantic Broadband, Mediacom, Touchcast, Ubisoft, Univision

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Shazam in Second-Screen Advertising Partnership with Ad Agency, Y&R; Partnership Will See Shazam Working with Y&R's Branded TV Content Company, UP
  • Sony Pictures Television Publishes Interactive Digital Book for "Breaking Bad" on iBooks; "Breaking Bad: Alchemy" Features Footage from the Show, 350+ Interactive Elements; Will Be Updated as Final Season Unfolds
  • Indian MSO Hathway Taps Technicolor for Broadband Gateways, HD Set-Top Boxes
  • TiVo Petitions FCC to Reinstate CableCARD Customer Access Rules
  • Cable Operator, Atlantic Broadband, Taps TiVo to Power its Entertainment Services across TV (Whole-Home DVR and Non-DVR HD STB's), Web and Mobile (June 12th)
  • Mediacom Begins Roll-Out of Multiscreen TiVo Offering (June 11th)
  • TouchCast Launches Touch-Based Interactive Video Authoring App for iPad (June 27th)
  • Ubisoft Demo's Hybrid TV/Game Concept, "Rabbids Invasion," at E3; Will Be Available for Xbox One Later this Year
  • Univision Offers Extensive Social-TV Enhancements for 10th Annual "Premios Juventud" Youth Awards Show; Enhancements Included Live Twitter Vote for "Best Dressed" Winner, an "Official Social Media Host," "Battle of the Fan Clubs," and More



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