Interactive TV Headlines Round-Up (V): USA Network, Bunchball, Echo, EPAM Empathy Lab, RebelMouse, Watchwith, Viaccess-Orca, VidZone, YuMe, Tremor Video

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • USA Network Announces Winner of Viewer Vote to Determine Storyline of "Psych" Episode (July 18th)
  • USA Network Launches "Suits Recruits: Class Action," a Multiplatform Social Game for Fans of "Suits"; Lexus-Sponsored Game Features Exclusive Webisodes, Conversations with Show's Characters on Twitter, and More (July 16th)
  • USA Network Debuts a Second Webisode Prequel for "Covert Affairs" (July 16th)
  • USA Network Launches "TV Everywhere" Service on its Web Site and on New "USA Now" App for iOS and Android; Launch Billed as "Part of Larger Company Roll-Out across NBCUniversal" (July 3rd)
  • USA Network Launches "Necessary Roughness" Webisode Series (June 26th)
  • USA Network Launches "Graceland: Undercover" Second-Screen Experience for "Graceland" (June 6th)
  • USA Network Unveils Initiative to "Unify the Viewing Experience...Across All Devices"; Partners Include Bunchball, Echo, EPAM Empathy Lab, RebelMouse, and Watchwith (May 16th)
  • Viaccess-Orca Announces Exhibit Plans for ABTA 2013
  • VidZone in Connected-TV Ad Deal with YuMe; Deal Designates YuMe Exclusive Ad-Serving Platform for VidZone in the US, and Gives it Exclusive Rights to VidZone's Sponsorship Media; VidZone, which Offers Free Music-Video App on PlayStation3, Claims to Have Seen 7.5 Million Downloads, Delivered 3 Billion+ Ad Impressions
  • VidZone Taps Tremor Video to Deliver Pre-Roll Video Ad Campaigns
  • Tremor Video Adds New Creative Features to its Suite of Interactive Ad Formats, Including Pinterest and Google+ Share; Company's Videohub Technology Now Supports VAST 3.0 Standard (July 18th)
  • Tremor Video Names Kelly Peterson VP of Product Management (July 17th)
  • Tremor Video Files for IPO (May 24th)
  • Tremor Video's VideoHub Technology Receives Media Rating Council (MRC) Accreditation for Five Metrics, Including "Video Viewability" (May 20th)
  • Tremor Video Research Finds that Made-for-Web Content Is as Effective a Vehicle for Advertising as Repurposed TV Content (May 16th)


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