Interactive TV Headlines Round-Up (IV): Xbox Entertainment Studios, Transmedia, Netflix, Samsung, Shout! Factory, Theatrics, TWC, Toon Goggles, Trendrr, Facebook, Twitter

Introducing TV ad targeting on Twitter

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Microsoft's Nancy Tellem-Led Xbox Entertainment Studios Hires Transmedia Experts Albert Page (Formerly of The Alchemists) and Elan Lee (Formerly of Fourth Wall Studios) (July 8th, June 20th)
  • Netflix Releases Financial Results and Subscriber-Acquisition Totals for Q2, 2013
  • Netflix Letter to Shareholders States that Company's Original Content Plans Include Stand-Up Comedy, Feature-Length Documentaries
  • Samsung to Hold First North American Developer Conference, October 27th-29th in San Francisco
  • Shout! Factory Launches YouTube Channel, Scream Factory TV; Channel Features Horror and Sci-Fi Content from Classic and Cult Films
  • Interactive "Steampunk" Web Drama, "Aurelia: Edge of Darkness," Debuts on; Show Invites Audience to Create and Develop Characters and Bring Story to Life Using Theatrics' Collaborative Video Platform
  • Time Warner Cable Launches Online Portal, "TWC Central," Replacing Road Runner Web Site
  • Children's On-Demand Entertainment Service, Toon Goggles, Rolls Out Update
  • New Trendrr Study: Facebook Has 5 Times the TV-Related Social Activity of All Other Social Networks Combined
  • Trendrr's Curatorr Platform Named to Twitter's Certified Products Program (May 30th)
  • Twitter's "Amplify" TV Ad Targeting Product Now Generally Available in US to Advertisers Running National Campaigns; Product, which "Enables Marketers to Engage Directly with People on Twitter who Have Been Exposed to their Ads on TV," Was Developed via Acquisition of Bluefin Labs; Twitter also Rolls Out New Set of Analytics for its TV Ads Dashboard

Albert Page

Elan Lee



North America