Interactive TV Headlines Round-Up (III): Innovid, TubeMogul, BrightRoll, LiveRail, SpotXchange, Kanye West, Leap Motion, Lovefilm, CBS Studios International, Fox International Channels, Disney, MGM

Innovid - Audi Q Series (500 UK Campaigns Delivered)

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Innovid Releases "Interactive Video Advertising Benchmarks: H1 2013" Report; Report, Based on 2,300 Campaigns, Finds that Adding Interactivity to Pre-Roll Ads Can Increase Engagement by 232% and Significantly Improve Awareness Rates
  • Audi's New Ad Campaign Is 500th in UK to Use Innovid's Interactive Video Advertising Platform (July 11th)
  • Innovid-Powered Multiplatform Interactive Ad Campaign for Sony Pictures Entertainment Generates 8.2% Mobile Engagement Rate (June 11th)
  • Innovid, TubeMobul, BrightRoll, LiveRail, SpotXchange Team to Develop Open VideoView (OpenVV), an Open-Source Solution for Measuring Online Video Viewability (May 28th)
  • Innovid's Video Ad Server and iRoll Interactive Video Format Win ASPY Award for "Best Ad Product Innovation"
  • Kanye West Releases Interactive Video for "Black Skinhead"
  • Motion-Control Company, Leap Motion, Launches its Long-Awaited Leap Motion Controller and Airspace App Store
  • Amazon-Owned Streaming Video Service, Lovefilm, Launches Updated App for Nintendo Wii; New Features Include Improved Search and Recommendations, Revamped User Interface, Watchlist (July 18th)
  • Lovefilm Contest Invites Viewers to Use New Instagram Video App to Create "Tiny Trailers" for "Vikings" TV Show (July 2nd)
  • Lovefilm Launches Updated App for Sony Connected-TV Devices (June 24th)
  • Lovefilm in Multi-Year Licensing Deal with CBS Studios International for UK and Germany (June 24th)
  • Lovefilm Launches Updated App for Xbox 360 (June 21st)
  • Lovefilm in Exclusive Deal with Fox International Channels for "The Walking Dead" (June 20th)
  • Lovefilm Begins Offering Disney Movies On Demand (June 17th)
  • Lovefilm in Exclusive Deal with MGM Television for "Vikings" TV Series (May 10th)

Kanye West


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