Interactive TV Headlines Round-Up (VII): TRA, Netflix, Tremor Video, TVPlus, Twitter, Blake Krikorian, Viki, Yahoo! Sports, NBC Sports, YouTube

YouTube Geek Week, Find Your Channels

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • New TiVo Research and Analytics (TRA) Study Finds that "Netflix Not Cannibalizing Traditional TV Viewing"
  • Tremor Video Announces it Will No Longer Service In-Banner Video Advertising, and Will Focus Exclusively on In-Stream Video Ads; CEO: "In-Banner Video Advertising Is Not Getting the Job Done"
  • Tremor Video Announces New Promotions and Hires
  • Tremor Video Launches Suite of Offerings for Creating, Serving and Measuring Interactive Video Ad Campaigns across Screens
  • Tremor Video Debuts IPO (June 27th)
  • TVPlus Wins Award for "Best White Label Social TV Solution"
  • Twitter Apologizes for Using Fake Tweets from Real Users to Launch its New Targeted-Advertising Service
  • Sling Media Founder, Blake Krikorian, Invests in International OTT TV Company, Viki
  • Yahoo! Sports, NBC Sports Group to Launch 2 New Programs to Air on TV and Web: "SportsDash with Yahoo! Sports" Will Feature "Digital Media Wall"; "Fantasy Football Live--Thursday Night!" Will Feature Integration with NBC Sports' Rotoworld.com Site
  • YouTube Launches "Geek Week" Programming Event and Marketing Campaign


 

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