Interactive TV Headlines Round-Up (IX): Visible World, Vizio, Vlogbrothers, "Subbable," YouTube,, NMPA, Fullscreen, YuMe, Zenterio

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Visible World Research Study Finds Targeted TV Ads 70% More Effective than Traditional TV Campaigns
  • Vizio Unveils "Vizio Internet Apps Plus," a New Version of its Smart TV Platform; Billed as Offering Improved User Interface, Advanced App Browsing and Discovery, Support for HTML5 Apps, Support for Second-Screen Interactivity, and More
  • Vlogbrothers Launch "Subbable" Monetization Platform for their Fellow YouTube Creators
  • YouTube Rolls Out New Tools for Creators, Including Ability to Live Stream if Your Channel Has 100+ Subscribers
  • YouTube to Roll Out Paid-Subscription Capability to Creators with 10,000+ Subscribers
  • YouTube to Open its Fourth Production Facility for Creators in October 2014 in NYC; Has Previously Opened Facilities in London, Los Angeles, Tokyo
  • YouTube Offers Live Stream of Lollapalooza Festival
  • Social Video Site,, to Release Feature-Length Film, "Camp Takota," Starring 3 Prominent YouTube Creators
  • National Music Publishers Association (NMPA) Files Lawsuit against YouTube Network, Fullscreen
  • Multiscreen Video Advertising Company, YuMe, to Price its IPO Today (Wednesday)
  • Swedish Interactive TV Platform Provider, Zenterio, Targets Latin American Market via Partnership with TCC
  • Zenterio in Quality Assurance Deal with Agama Technologies (July 16th)
  • Zenterio Raises 10 Million Euros (June 13th)
  • Zenterio Names New CEO (May 30th)


North America