Interactive TV Headlines Round-Up (II): AudienceXpress, Visible World, Axionista, BBC, BrightLine, Clearleap, Comcast, Concurrent, Imagine Communications, Disney, WatchESPN
August 12, 2013
As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.
- Report: AudienceXpress, a Programmatic "Audience-Buying" Platform Backed by Addressable Advertising Specialist, Visible World, and Headed by Ex-Visible World Exec., Walt Horstman, Has Now Served Nearly 2 Billion Ad Impressions
- Irish Second-Screen/Social-TV Company, Axionista, Hires Brian Armstrong to Head its Expansion into UK Market
- BBC Publishes Red Button Interactive TV Schedule through August 17th
- Interactive TV Advertising Agency, BrightLine, Trumpets Success of "World of Red Bull" Campaign on Xbox Live; Average Engagement Is 14 Minutes
- Multiscreen Video Logistics Solutions Provider, Clearleap, Opens European Headquarters in Amsterdam and Data Centers in Amsterdam and Frankfurt; Appoints VP of Sales for EMEA Region
- Report: Comcast Develops "Immersive Environment User Experience" Technology to Enable Animatronic Toys to "Come to Life," Talk to On-Screen Characters During Broadcasts
- Comcast X1 Platform Now Deployed in 27 Markets
- Concurrent Awarded US Patent for Demand-Based Edge-Caching of Video Content; Patent Describes Method for "Prioritizing and Intelligently Caching Video Content at the Edge of a Content Delivery Network, Based on Asset Demand"
- Concurrent Teams with Imagine Communications to Add Transcoding to its Portfolio of Solutions (June 10th)
- Concurrent Launches "Intelligent Video Archival Software" to Reduce Expense of Storing On-Demand and Time-Shifted Video Content (June 3rd)
- Concurrent Launches "Cache Xpander" Scalable Caching Feature for its MediaHawk VX Unified Content Delivery Solution (April 24th)
- DDD Says its Yabazam 3D Video-Streaming Service Has Delivered 1 Million+ 3D Movie Trailers to Samsung and LG 3D TV's Since November, 2012
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Disney CEO Iger: WatchESPN "TV Everywhere" App Generating "Tens of Millions" in Annual Ad Revenue
AudienceXpress
Axonista's Brian Armstrong
BrightLine
Region:
North America