Interactive TV Headlines Round-Up (II): AudienceXpress, Visible World, Axionista, BBC, BrightLine, Clearleap, Comcast, Concurrent, Imagine Communications, Disney, WatchESPN

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Report: AudienceXpress, a Programmatic "Audience-Buying" Platform Backed by Addressable Advertising Specialist, Visible World, and Headed by Ex-Visible World Exec., Walt Horstman, Has Now Served Nearly 2 Billion Ad Impressions
  • Irish Second-Screen/Social-TV Company, Axionista, Hires Brian Armstrong to Head its Expansion into UK Market
  • BBC Publishes Red Button Interactive TV Schedule through August 17th
  • Interactive TV Advertising Agency, BrightLine, Trumpets Success of "World of Red Bull" Campaign on Xbox Live; Average Engagement Is 14 Minutes
  • Multiscreen Video Logistics Solutions Provider, Clearleap, Opens European Headquarters in Amsterdam and Data Centers in Amsterdam and Frankfurt; Appoints VP of Sales for EMEA Region
  • Report: Comcast Develops "Immersive Environment User Experience" Technology to Enable Animatronic Toys to "Come to Life," Talk to On-Screen Characters During Broadcasts
  • Comcast X1 Platform Now Deployed in 27 Markets
  • Concurrent Awarded US Patent for Demand-Based Edge-Caching of Video Content; Patent Describes Method for "Prioritizing and Intelligently Caching Video Content at the Edge of a Content Delivery Network, Based on Asset Demand"
  • Concurrent Teams with Imagine Communications to Add Transcoding to its Portfolio of Solutions (June 10th)
  • Concurrent Launches "Intelligent Video Archival Software" to Reduce Expense of Storing On-Demand and Time-Shifted Video Content (June 3rd)
  • Concurrent Launches "Cache Xpander" Scalable Caching Feature for its MediaHawk VX Unified Content Delivery Solution (April 24th)
  • DDD Says its Yabazam 3D Video-Streaming Service Has Delivered 1 Million+ 3D Movie Trailers to Samsung and LG 3D TV's Since November, 2012
  • Disney CEO Iger: WatchESPN "TV Everywhere" App Generating "Tens of Millions" in Annual Ad Revenue
     

AudienceXpress

Axonista's Brian Armstrong

BrightLine

Region: 
North America