Interactive TV Headlines Round-Up (II): AudienceXpress, Visible World, Axionista, BBC, BrightLine, Clearleap, Comcast, Concurrent, Imagine Communications, Disney, WatchESPN

August 12, 2013

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

Report: AudienceXpress, a Programmatic "Audience-Buying" Platform Backed by Addressable Advertising Specialist, Visible World, and Headed by Ex-Visible World Exec., Walt Horstman, Has Now Served Nearly 2 Billion Ad Impressions
Irish Second-Screen/Social-TV Company, Axionista, Hires Brian Armstrong to Head its Expansion into UK Market
BBC Publishes Red Button Interactive TV Schedule through August 17th
Interactive TV Advertising Agency, BrightLine, Trumpets Success of "World of Red Bull" Campaign on Xbox Live; Average Engagement Is 14 Minutes
Multiscreen Video Logistics Solutions Provider, Clearleap, Opens European Headquarters in Amsterdam and Data Centers in Amsterdam and Frankfurt; Appoints VP of Sales for EMEA Region
Report: Comcast Develops "Immersive Environment User Experience" Technology to Enable Animatronic Toys to "Come to Life," Talk to On-Screen Characters During Broadcasts
Comcast X1 Platform Now Deployed in 27 Markets
Concurrent Awarded US Patent for Demand-Based Edge-Caching of Video Content; Patent Describes Method for "Prioritizing and Intelligently Caching Video Content at the Edge of a Content Delivery Network, Based on Asset Demand"
Concurrent Teams with Imagine Communications to Add Transcoding to its Portfolio of Solutions (June 10th)
Concurrent Launches "Intelligent Video Archival Software" to Reduce Expense of Storing On-Demand and Time-Shifted Video Content (June 3rd)
Concurrent Launches "Cache Xpander" Scalable Caching Feature for its MediaHawk VX Unified Content Delivery Solution (April 24th)
DDD Says its Yabazam 3D Video-Streaming Service Has Delivered 1 Million+ 3D Movie Trailers to Samsung and LG 3D TV's Since November, 2012
Disney CEO Iger: WatchESPN "TV Everywhere" App Generating "Tens of Millions" in Annual Ad Revenue