Interactive TV Headlines Round-Up (V): Tremor Video, Vevo, Apple TV, Samsung, Yahoo!, Marissa Mayer, ABC, Dawn Airey, YouTube, The Fine Brothers, YuMe

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Tremor Video Releases List of "Five Best Practices for Creating Interactive Video Ads"
  • Tremor Video Releases Q2 Financial Results: Revenues Up 41%, In-Stream Revenues Up 46% (August 8th)
  • Tremor Video Announces New Hires and Promotions (August 6th)
  • Tremor Video Teams with Advertising Age/Creativity on Interactive Video Advertising Contest (August 5th)
  • Tremor Video Hires Tim Ware to Head Mobile and Connected-TV Video Advertising Sales (August 1st)
  • Reports: Vevo App Set to Launch on Apple TV, Samsung Smart TV
  • Report: Yahoo CEO Marissa Mayer Taking "Hands-On" Role in Company's OTT TV Efforts; Company Said to Be in Talks with ABC for Online TV Show Hosted by Katie Couric
  • Yahoo! to Debut Eight Short-Form Comedy Series September 9th; Most Episodes to Be Available at Once for "Binge-Viewing"
  • Yahoo! Appoints High-Profile UK TV-Industry Veteran, Dawn Airey, to Head its EMEA Operations; Airey's Career Includes Senior Positions at RTL Group, Five, ITV, BSkyB, Channel 4
  • YouTube Increases its Data API Quotas from 5 Million to 50 Million Units per Day, Reduces Cost of Uploading a New Video from 16,000 to 1,600 Units
  • YouTube Creators, The Fine Brothers, Pass 1 Billion Video Views
  • YuMe/IPG Media Lab Research Finds that Recall of Video Ads on Tablets Is Significantly Higher than on Smartphones, Computers and TV's; IPG Media Exec: "Video Ads on Tablets Often Grab a Viewer's Attention More because Tablets Are Highly Personal Devices and Consumers Are Usually Holding them in their Hands"

 

YuMe

Dawn Airey

Region: 
North America