Interactive TV Headlines Round-Up (IX): Viaccess-Orca, Viacom, FremantleMedia, Viggle, Vine, Visible World, Cognitive Networks, Adobe, Disney Studios, AirTies, Wyplay, Xumo, YouTube, Zappware

The Little Mermaid - Second Screen Live

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), and because of the huge volume of news generated by the IBC and IFA conferences, we are covering stories in this issue in headlines/round-up format (note: if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us):

  • Viaccess-Orca Launches "Connected Sentinel" DRM Solution for "TV Everywhere"; Is Integrated with AirTies' New MPEG-DASH IPTV/OTT/DVB-T/C Set-Top Box
  • At IBC 2013, Viacom, FremantleMedia Execs. Stress that Second Screen and Social TV Are Key to their Strategies
  • Rewards-Based Social-TV Company, Viggle, Releases Financial Results and Subscriber Totals for Fiscal Q4 and 2013; Now Has 1) 3.062 Million Registered Users, Up 245% Year-over-Year and 40% Sequentially; 2) 757,273 "Monthly Active" Users, Up 160% Year-over-Year and 26% Sequentially; Q4 Revenues, at $4.585 Million, Up 289% Year-over-Year and 35% Sequentially
  • Viggle Cites Trendrr Research Showing its "Verified Tune-In" Product Increases Social Media Activity for and Engagement with Promoted Shows
  • Viggle-Commissioned Study by Nielsen Innovation Lab Finds that Viggle-Powered Second-Screen Experience Improves Advertising Effectiveness (Ad Memorability, Brand and Message Recall, Likeability and Purchase Intent)
  • Trident, Dunkin' Donuts, Nissan, Virgin Mobile and Other Brands Begin Using Vine to Create Six-Second Spots
  • Virgin Mobile "Blinkwashing" Video on YouTube Uses Viewers' Webcams to Let them Blink to Skip Ads
  • Visible World, Best Known for Targeted TV Advertising Solutions, Launches "Smart TV Program Remind App," Billed as "Offer[ing] Viewers an Easy and Reliable Way to Remember what they Want to Watch, while Providing TV Programmers with Useful Insights to Further Enhance their Program-Promotion Efforts"; App--Powered by Cognitive Networks' ACR-Enabled, Cloud-Based Data Service, Engage--Is Deployed in LG Smart TV's and Is Being Used by National Geographic Channel
  • Visible World/ b3Intelligence Research Study Finds Targeted TV Ads 70% More Effective than Overall TV Campaign Results (August 6th)
  • Visible World in Licensing Deal with Adobe: Adobe's After Effects Software Integrated into Visible World's Cloud-Based Targeted TV, Online and Mobile Video Ad Platform (June 11th)
  • Walt Disney Studios Launches "Disney Second Screen Live" for Movie Theaters; iPad-Based Second-Screen App Will Add Interactivity to Upcoming Limited Engagement of "The Little Mermaid," Allowing Moviegoers to "Interact with the Film, Play Games, Find Hidden Treasure, Sing Along, and Compete with the Audience for the Chance to Win Great Prizes"
  • Set-Top Box Vendor, AirTies, to Collaborate with Wyplay on Latter's New Open Source "Frog by Wyplay" Initiative
  • Xumo Launches Smart TV Advertising SDK
  • YouTube Begins Testing Chromecast Support for Third-Party Web Sites
  • Zappware, SoftAtHome, Kaonmedia Team on End-to-End, HEVC-Enabled Hybrid Cable/OTT Platform
  • Balkan Telco, Amis, Extends its Multiscreen TV Services via New Deal with Zappware
North America