Interactive TV Headlines Round-Up (III): Ensequence, Envivio, Facebook, Fox Sports, FourthWall Media, Foxtel, Hulu, BBC Worldwide, Innovid, TubeMogul, ITV, Machinima, MediaMall Technologies

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), and because of the huge volume of news generated by the IBC and IFA conferences, we are covering stories in this issue in headlines/round-up format (note: if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us):

  • Ensequence Launches AdConneqt+ National Interactive TV Advertising Platform for Cable, Satellite, Telco-TV and Smart TV; Will Allow Programmers to Offer "Interactive Upgrade" to their 30-Second Ad Inventory; Company Has Added Senior Staff "with Significant Interactive Advertising Experience" to Ensure Platform's Success; Platform Scheduled to Roll Out in Q1, 2014 "with an Array of Partners" to Be Announced in Q4, 2013; Will Initially Enable RFI Functionality Featuring SMS Text and US Mail Fulfillment, and Will Be Available to up to 20 Million Households, with 30-40 Million Promised by End of 2014
  • Portuguese Pay-TV Operator, ZON Multimedia, Selects Envivio Converged Headend to Deliver TV to Multiple Screens
  • French Cable Operator, Numericable, Deploys Envivio Software-Based Headend Solutions to Deliver SD and HD Video with Multiple Adaptive Bitrate Profiles
  • Envivio Claims New Version of its Muse On-Demand Transcoder Offers Significant Cost Savings for High-Volume Transcoding
  • Envivio Touts Video-Quality and Compression-Efficiency Enhancements to its Envivio Muse Encoders
  • China's Qinhuandao Broadcast Network Taps Envivio to Power Multiscreen and Timeshifted TV Services (August 21st)
  • Report: Justin Shaffer, Executive in Charge of Auto-Play Video-Advertising Initiative, Leaves Facebook
  • Facebook in 6-Month Social-TV Deal with Fox Sports; Deal Will See Fox Sports Using Facebook's New Social-TV API's to Stream Facebook Conversations and Data On-Screen in Real Time, Conduct Polls, Field Viewer Questions, and More
  • ABC7 Los Angeles (KABC-TV) Boasts that it Is "First Local TV Station in US to Reach and Surpass 600,000 Likes on Facebook"
  • FourthWall Media in Deal to Provide Second-by-Second Cable Set-Top Viewing Data to Analytics Media Group
  • Foxtel Launches Subscription-Based Live and On-Demand OTT Movie Service, Presto
  • Hulu's Hulu Plus Service Begins Staggered Roll-Out of "Massive Collection" of New and Library Programming from BBC Worldwide North America
  • Hulu Greenlights Second Season of "The Awesomes"
  • Interactive Advertising Specialist, Innovid, Partners with Cisco to Demo Contextual Second-Screen Ads and Personalized Ads at IBC 2013
  • MediaVest Cross-Platform Ad Campaign for Tetley in UK Features VOD Ads with Innovid-Created Interactive Overlays (August 27th)
  • Innovid-TubeMogul Research Finds that Interactive Video Ads Double Purchase Intent without Negatively Impacting Completions or Clicks (August 22nd)
  • Innovid Names Christina Wein to Newly Created Role of VP of Agency Strategy and Partnerships
  • UK Commercial Terrestrial Broadcaster, ITV, Revamps its Web Site with New, Mobile-Friendly Design; Site Will Serve as a "Centralized Destination for Second-Screen Experiences across ITV's Portfolio of Programming," Allowing Users to Access Additional Content for the Programs they Are Watching Including Interactive Tools such as Live Polls, Competitions and Games" (September 6th)
  • YouTube Content Creator, Machinima, to Cut 10% of Staff, Due to "Increased Need for Investment" in "Premium Programming, its YouTube Affiliate Network and Multiplatform Distribution"; Says it Will Announce New Programming and Distribution Initiatives in Coming Months
  • MediaMall Technologies' PlayOn Media Server Software Adds Support for Google's Chromecast

Ensequence's AdConneqt+

North America