Interactive TV Headlines Round-Up (II): Civolution, Comcast,, Dijit, Disney Junior Appisodes, Flingo/Samba TV, Digitalsmiths, TMS, FourthWall Media, FremantleMedia, Divimove, Hopster

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City--Early-Bird Pricing Ends Monday, September 30th!), we are covering stories in this issue in headlines/round-up format:

  • Civolution Study Finds that TV-Synchronized Advertising on Second-Screen Devices Improves Advertising Effectiveness
  • Comcast's Cloud-Based X1 Platform Now Rolled Out to 85% of MSO's Footprint
  • Comcast Plans to Use 2014 Winter Olympics to Launch its Next-Generation X2 Platform
  • HTML5 Set-Top Box Software Provider,, Launches Virtual Set-Top Box, Billed as "a Pure Software Product which Brings all the Services of a Hybrid Set-Top Box to Connected TV's" and as "Revolutioniz[ing] the Smart-TV Market by Instantly Removing all the CAPEX Costs Traditionally Associated with the Technology"; Company Opens Office in New York
  • Dijit Launches iPhone Version of its NextGuide TV-Discovery/Personalization App; CEO Toeman Says Android Version Slated to Launch Shortly, and that Company Is Looking to Integrate its Technology with Set-Top Boxes
  • Disney Junior Debuts Interactive "Appisode" of "Sofia the First" on the Disney Junior Appisodes iOS App; App Allows Viewers to "Touch, Tap, Swipe, Tilt, Shake and Talk their Way through Various Fun-Filled Activities"
  • Flingo Rebrands as "Samba TV," Launches New Web Site; Rebranding "Reflects the Company's Growth in the Smart-TV Industry"; Company's Technology "Is Built Directly into the TV or Set-Top Box to Rapidly Recognize Onscreen Content--Live or Timeshifted--and Make Relevant Information Available to a Nearby Second Screen"
  • Flingo Names Former Head of Google's AdMob Ad Operations, Jackson Huynh, COO (June 6th)
  • Australian Pay-TV Operator, Foxtel, Selects Digitalsmiths' "Seamless Discovery" and "Unified Data Service" Solutions to Provide Personalized Search and Recommendations and Core Metadata Management; Deal Sees Digitalsmiths Collaborating with TMS
  • Cable STB Viewing-Data Specialist, FourthWall Media, Awarded US Patent for TV and Mobile Personalization Technology that 1) "Utilizes Proprietary Methods to Analyze Consumer On-Device Behaviors," 2) "Stores Individual Viewer Profile Data only on the Consumer's Television or Mobile Device, where it Remains for Future Use in Advertising and Content Delivery," 3) "in the most Privacy-Preserving Manner...Informs Targeted Advertising Technology which Commercial to Run, which Overlay to Display or which Personalized Content Would Be Preferred"
  • FremantleMedia in Strategic Partnership with YouTube Multichannel Network, Divimove; Deal Sees FremantleMedia Taking Minority Stake in the German Company
  • Hopster, an iPad-Based TV Channel for Preschoolers which Offers Interactive Learning Games that Are Customized Based on the Show the Viewer Has Just Watched, Set to Launch in UK Later this Year




North America