New Edition of Brian Seth Hurst's StoryCentered Column Features SocialSamba Co-Founder and CEO, Aaron Williams

[itvt] is pleased to present the latest edition of StoryCentered (formerly StoryCentric), our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentered focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

This edition of StoryCentered sees Hurst interviewing AARON WILLIAMS, co-founder and CEO of SocialSamba, a company that bills itself as offering a "scalable way for brands, storytellers and celebrities to 'friend' their fans and tell them an entertaining story through posts, images and videos." Among other things, Williams explains how SocialSamba enables "social networking for scripted characters," discusses the company's work on projects such as "#HashTagKiller" (note: for more on the latter, see the article published on, September 29th), and outlines how he sees the emerging field in which the company operates developing in the future.