New Edition of StoryCentric Features Intel Labs' Jay Melican and Tawny Schlieski

[itvt] is pleased to present the latest edition of StoryCentric, our new video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

This edition of the column features an interview with Jay Melican, design team captain, and Tawny Schlieski, media portfolio manager, at Intel Labs' Interaction and Experience Research group, who explain why Intel is researching new storytelling formats and the tools that make those formats possible.