January 5, 2022
ITVT is pleased to announce the following Hot Topic session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
1:20-1:45PM Eastern (10:20-10:45AM Pacific), January 10th
How to Turn TV Measurement into Incremental Reach
Marketers rank TV and video advertising as a top priority for accomplishing their goals, but most do not feel comfortable with reach and frequency measurement across linear TV, connected TV, and digital video. As more advertisers run ads concurrently across platforms, it is critical to have a 360-degree view of campaign performance and the ability to turn these insights into impact.
How are leading advertisers approaching de-duplicated measurement and using it to drive business outcomes? Join Michael Beach, CEO of Cross Screen Media, for a practical discussion and case study on how marketers are turning TV measurement into incremental reach for their true audience, and where the industry could be headed.
About Cross Screen Media
Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space. For more information, visit CrossScreenMedia.com.