October 9, 2022
ITVT is pleased to announce the following Hot Topic Session, which Imagine Communications will be presenting at TVOT SF 2022 (October 12th and 13th in San Francisco; register here; view the full agenda here).
It’s All TV: Ad Buying and Selling in a Convergent World
FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? How do media companies and brands derive maximum value in this new golden age where premium TV content is fully accessible across screens and devices? How do you plan, buy, sell, deliver and measure advertising campaigns to reach this highly valuable and rapidly fragmenting audience? This panel of experts will debate the present state of cross-platform TV advertising and the path to true convergence. Panelists include: