Advertising

OpenTV, Sigma Partner for Addressable VOD Ad Placement

Interactive TV and advanced advertising technology provider, OpenTV , and Sigma Systems , a company that specializes in IP service fulfillment solutions, announced Thursday that they are developing an integrated solution that they say will allow TV service providers to use subscriber data for addressable ad placement in video-on-demand environments. The companies say the integrated solution will also work for linear TV. According to the companies, their joint solution has been integrated in accordance with...

NBA Taps TiVo for Interactive TV Advertising, Audience Measurement

DVR vendor/service provider, TiVo , announced Thursday that it has signed a deal with the National Basketball Association (NBA) that sees the latter using TiVo's interactive TV advertising solutions to promote the NBA finals. Since the beginning of the week, TiVo has been carrying a "TiVo Showcase" ad for the NBA finals that offers video and other promotional content, and also allows "one-click recording" of upcoming games; as well as ads on the TiVo Central...

TVN in VOD Advertising Deals with This Technology, BlackArrow

Video-on-demand distribution services provider, TVN (note: the company recently announced that it would merge with Avail Media-- see article posted on itvt.com, May 19th ), and This Technology, a provider of dynamic metadata and advertising supply management software for digital TV, will today announce an integrated solution that they say will provide advanced advertising content and advertising supply management for delivered VOD assets. According to the companies, the combination of their respective solutions will enable...

justAd.TV Says its Interactive TV Advertising Solution Is Interoperable with Sun Java Media Client

--Solution Uses Interactive Ad Formats to Counter Ad Skipping in DVR, VOD Environments
Tel Aviv-based start-up, justAd.TV , announced Sunday that it has successfully demonstrated interoperability of its justAd.TV set-top box agent with the Sun Java Media Client software (note: both the US tru2way and the European MHP interactive TV standards are based on Java technology). It says that this interoperability will allow TV providers to easily insert its embedAds advertising formats into non-linear TV viewing experiences, such as VOD and PVR, without necessitating changes or upgrades to...

Mozaik Multimedia Launches Interactive TV Advertising and Commerce Technology

Redwood City, Calif.-based start-up, Mozaik Multimedia , announced Monday the launch of a new software product, dubbed "!Content," which it claims will allow viewers to use their remotes to retrieve more information on--and securely purchase products featured in--movies and TV shows. "By providing an end-to-end solution to media and entertainment industries, Mozaik Multimedia enables viewers to easily interact with in-movie brands and products in a rich immersive home entertainment experience," Gregory Maertens, Mozaik Multimedia's general...

Digisoft.tv, Channel Islands in Targeted Advertising Partnership

Cork, Ireland-based interactive TV and IPTV technology provider, Digisoft.tv (note: the company, which also operates offices in the US, the UK, Singapore and New Zealand, is best known for its DigiHost Service Delivery Platform, which supports and manages the delivery of ITV services through the Digisoft Java-based EPG on set-top boxes and other client devices, such as PC's and portable storage devices; according to Digisoft.tv, it also includes interfaces to enable integration to existing headend...

OpenTV, Arris Target Europe with "Ad Insertion in a Box"

Interactive TV and advanced advertising technology provider, OpenTV , said Tuesday that it has teamed with advanced advertising technology provider, Arris, to create a turnkey digital advertising solution, dubbed "Ad Insertion In A Box," for cable operators and telcos. According to the companies, the solution--which combines the Arris ConvergeMedia SkyVision advertising applications suite with OpenTV's Eclipse campaign management platform, in order to provide what is billed as "a world-class, end-to-end Digital Program Insertion advertising system"--supports...

Digeo Markets its Moxi HD DVR to Male Consumers via "ManCave" Sweepstakes

Paul Allen-owned set-top box vendor, Digeo is holding two "ManCave" sweepstakes in order to promote its flagship Moxi HD DVR to male sports fans (note: the company recently announced a series of new features and enhancements for the box, that appear to be designed to transform it into a platform for bringing over-the-top video to the living room, much as rival TiVo has transformed its DVR into an OTT device--see article published on itvt.com April...

Japan's NTT Signs MOU on Interactive Video with Ooyala

--Companies to Explore Collaboration on Interactive Video Advertising
Japanese incumbent telco, Nippon Telegraph and Telephone (NTT), announced Tuesday that it has signed a memorandum of understanding (MOU) with Silicon Valley-based Ooyala, to launch a "joint exploration of the business potential and technologies related to interactive video advertising." Ooyala, which was founded in 2007 by former Google employees, Bismark Lepe, Belsasar Lepe and Sean Knapp and which last year announced that it had raised $8.5 million in a funding round led by Sierra Ventures,...

Brightcove Partners with Vudu to Bring Ad-Supported Internet Video to the Living-Room TV

Broadband video publishing solutions provider, Brightcove , announced a partnership with over-the-top-TV specialist, Vudu , Tuesday, which the companies say will enable Brightcove customers to distribute their video content directly to the living-room television set via Vudu's platform (note: Vudu claims to have relationships in place with every major US movie studio and over 50 independent studios, enabling its OTT service to offer over 15,000 on-demand movies and TV episodes, of which around 1,800 are...

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