Advertising

CableLabs, Canoe Ventures Unveil Advanced Advertising 1.0 Specification (NEW)

At the NCTA Cable Show in Washington, DC Monday, US cable industry research, development and standardization body, CableLabs, and Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)-- announced a new draft reference architecture specification that is designed to further the development of advanced cable advertising...

2008 [itvt] Interactive TV Headlines

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The following is a partial (and in no particular order and perhaps somewhat subjective) list of some of the top interactive TV headlines from the past year: Macrovision Buys Gemstar-TV Guide
Microsoft Acquires Interactive TV Advertising Company, Navic
Appeals Court Gives Green Light to Cablevision's RS-DVR Service
Project Canoe Officially Launched as Canoe Ventures
--David Verklin Appointed as New Venture's CEO
--Arthur Orduna Appointed as CTO
Ofcom Moves to...

Invidi Forms Advisory Board for Advanced Advertising

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Signs Addressable Advertising Deal with DISH Network
Advanced advertising technology specialist, Invidi Technologies, has created an advisory board to provide strategic expertise and guidance on advanced advertising initiatives. According to the company, the advisory board is tasked with ensuring that all participants in the advanced advertising ecosystem--multichannel video program distributors, TV broadcasters, program networks, advertisers, media buyers and media sellers--benefit from digital technology efficiencies and "share in the value chain." Invidi says that the advisory board's four members were chosen in recognition...

BrightLine Names Phyllis Ehrlich SVP of Business Development

Interactive TV advertising agency, BrightLine iTV Marketing Specialists, has named Phyllis Ehrlich to the newly created position of SVP of business development. Reporting to CEO, Jacqueline Corbelli, she will be a member of the company's management team and will be based in its New York City headquarters. Ehrlich previously spent an 11-year stint at Turner Broadcasting System where she oversaw strategic ad sales and marketing for cable channels, Cartoon Network and Adult Swim, and their...

Ensequence, Visible World Team on ETV/EBIF Advertising Solution

Ensequence Says Over 50 Blu-ray Titles Developed Using Create Software
Interactive TV authoring solutions provider, Ensequence, and addressable advertising specialist, Visible World, have teamed on an advertising solution which they say will provide media companies and advertisers with addressability, measurement and interactivity through a single platform, using the ETV/EBIF standard. According to the companies, the solution leverages ETV/EBIF to deliver interactive TV advertising to specifically targeted audiences through Ensequence's ITV technology and Visible World's intelliSpot Connect platform (note: the latter is billed as an addressable...

Showtime Taps Oberon Media to Develop Interactive TV Promotion for TMC

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Oberon Media, the multiplatform casual games company which last year acquired interactive TV games company, PixelPlay, and which recently secured a $20 million investment from the Infinity I-China fund (see article in this issue), has been tapped by premium programmer, Showtime, to develop an interactive TV game on the DISH Network satellite TV platform that promotes Showtime's The Movie Channel (TMC). Dubbed "The Movie Channel Trivia Game" and launched on December 11th, the new game...

etc.tv in Interactive TV Advertising Deals with RDS, Astral Media, TQS

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Will Enable ITV Advertising for RDS's Super Bowl XLIII Telecast
etc.tv--a company that offers a "telescopic advertising" service which allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable operator Videotron's illico digital cable service--says that Quebec-based sports...

Channel 4 to Cease Offering Red-Button Interactive TV Advertising

UK terrestrial broadcaster, Channel 4, says it will cease offering red- button interactive TV advertising on December 31st, because it has experienced a significant decline in demand for such advertising over the past year. The broadcaster shut down its red-button content services in late 2005. "Over the past 12 months we have seen a steep decline in demand for interactive TV advertising, and it is with regret that we are closing this area of business,"...

Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

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--Ad Council Now Using the Platform for PSA's
Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate...

Time Warner Cable Taps Ogilvy New York for Interactive Video Promotion

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Time Warner Cable has teamed with Ogilvy New York to create a viral interactive video promotion for its entertainment programming offerings. The promotion is centered on an online application, called "Fame Star! The Online Biopic You Control," that allows end-users to create and star in their own one-minute celebrity expose mimicking celebrity news coverage from popular entertainment shows. In order to create their personalized video, end-users upload their own photos, record their voice, create an...

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