Advertising

Experian Invests in, Partners with Addressable Advertising Specialist, Invidi

--Companies Say Experian's Data Will Increase Invidi's Ad-Targeting Precision
Experian Marketing Services --a company that bills itself as "focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting"--said last week that it has formed a partnership with addressable advertising specialist, Invidi . The companies' partnership also sees Experian becoming an investor in Invidi, which recently announced (see the article published...

Google Launches Google TV

--Partners Include Sony, Logitech, DISH, Intel, Adobe, Best Buy, Jinni, Rovi
As expected ( see the article published on itvt.com, May 5th ), Google unveiled a connected TV platform at its I/O developer conference in San Francisco last week. Dubbed simply " Google TV " and billed as "an open platform that adds the power of the Web to the television viewing experience," the new platform will, Google says, allow consumers to "search and watch an expanded universe of content available from a variety of sources...

[itvt] Has Just Published New Videos from the Cable Show, and an Interview with Tim Hanlon

--Videos Feature ActiveVideo Networks, ADB, Arris, OpenTV, Synacor and Universal Remote Control
--Hanlon Discusses his New Role at Catalyst S+F, and Opportunities for Marketers on New ITV Platforms
ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

The videos include demo's of a new iPad app and a new social TV app (dubbed "Friends Mosaic") from ActiveVideo; an interview with Sangita Verma, co-founder of TAG Networks, the interactive TV games company that was recently acquired by ActiveVideo; and interviews with and...

thePlatform Says It Has Launched the First Commercially Available, Ad-Supported, HTML5 Video PDK

Comcast-owned broadband video platform provider, thePlatform , contacted [itvt] Wednesday to let us know that it has launched what it bills as "the first commercially available, ad-supported video player development kit (PDK) with HTML5 support from a major online video publisher." The company has also published a detailed technical white paper , which it says outlines a variety of issues and considerations that need to be taken into account when designing HTML5 video solutions.
...

Lexus Commissions Interactive Video to Promote New Hybrid Luxury Compact

--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota 's Lexus brand has tapped creative agency, Skinny , and production company, Stink Digital , to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.

Entitled " Dark Ride ," produced by Aris McGarry ("Gone in Sixty Seconds," "Kalifornia"), directed by James Brown, shot by 2009 Academy Award nominee, Claudio Miranda ("The Curious Case of Benjamin Button") and starring Norman Reedus ("Boondock...

BrightLine iTV Develops Interactive TV Advertising Campaign for Jim Beam Bourbon's Red Stag Brand

Interactive TV advertising agency, BrightLine iTV , has developed an ITV advertising campaign for Jim Beam Bourbon's Red Stag brand . The campaign, which BrightLine says will be available in around 20 million households, features a dedicated advertiser location that viewers can navigate with their remote controls in order to, among other things, access more info on Red Stag, explore a "Drink Recipes" section, and view a performance by musician, Kid Rock.

...

Hulu Updates its Service, Explains Why It Is Not Yet Ready to Adopt HTML5

--Gotuit Powers NBA Playoffs Highlights Site
--BitTorrent Develops P2P Protocol for Live Video Streaming
In a posting on its corporate blog last week by its VP of product, Eugene Wei, network-backed broadband video service, Hulu , announced a number of updates to its player and to its service in general, and also explained why it is not yet ready to jump on the HTML5 bandwagon.

According to the company, the updates include: Support for adaptive bitrate streaming, thanks to the fact that the new version of...

New Interview with Delivery Agent CEO, Mike Fitzsimmons; Two New Columns from The iTV Doctor

--Fitzsimmons Discusses his Company's Acquisition of The Band, and the Tcommerce Space in General
--The iTV Doctor Discusses Program Guides and Telescopic Interactive TV Advertising
[itvt] has just published an interview with Mike Fitzsimmons , founder and CEO of Delivery Agent , a company which specializes in developing digital commerce solutions for entertainment/media companies (its clients include ABC, NBC, CBS and Fox, Discovery, HBO, Showtime, A&E, MTV, among around 200 others), and which earlier this week announced that it had acquired The Band, an interactive media agency that develops and deploys advanced media campaigns across the full spectrum of TV...

ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"

--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps
Cloud-based interactive TV specialist, ActiveVideo Networks , and advanced advertising technology provider, This Technology , on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th ).

The companies say that the initiative will...

Brightcove, FreeWheel Unveil Video Advertising Solution for iPad, Other HTML5-Compatible Devices

Broadband video platform provider, Brightcove , on Wednesday announced plans to go live by early June with an HTML5 video advertising solution for media companies. According to the company, the solution will build on Brightcove's native support for HTML5 video and will provide turnkey integration with the Monetization Rights Management (MRM) product of its partner, video monetization technology provider, FreeWheel . The solution is designed to enable Brightcove's customers to deliver ad-supported video to such...

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