Advertising

OpenTV Launches Campaign Management Solution for VOD Advertising

--Vendors Team at Cable Show to Demo Dynamic Linear Ad Insertion, Interactive EBIF Ads
--SeaChange Launches Advertising System Evolution Program
Interactive TV and advanced advertising technology provider, OpenTV , on Tuesday unveiled a new campaign management solution designed specifically to serve the VOD advertising marketplace. Dubbed EclipsePlus/xG OnDemand and scheduled for beta release next month, the new solution--which OpenTV is demo'ing in its booth (1301) at the NCTA Cable Show in Los Angeles--is billed by the company as supporting the backoffice requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post-rolls) and...

News Round-Up

--BigBand Integrates with Entone, Orca, Verimatrix, Western Mediabridge
--Boxee Selects Vindicia as its Payments Platform Provider
--BrightLine iTV Says 2009 Was its Second Consecutive Year of Record Growth
--Edgeware Integrates Web TV Servers with MediaMelon's MediaCloud SaaS Solution
--Firefly Video Launches Interactive Online Video Advertising Platform
--Kaltura Launches New Version of its Self-Hosted Online Video Platform
--KickApps, Adobe Release OSMF App Studio Drag-and-Drop Media Player Solution
--Motorola Launches tru2way-Compatible Multiroom HD DVR
--NDS Extends Interactive TV Professional Services and Integration Work Contract with Cox
--Panasonic Demoing 3D, tru2way, New RUI
Due to the volume of news generated by the NCTA Cable Show in Los Angeles this week, [itvt] is covering a number of stories in this issue in round-up/summary form: BigBand Networks has announced IP video integrations with Entone , Orca Interactive , Verimatrix and Western Mediabridge . Boxee has announced the selection of Vindicia as the payments platform provider for its plans to offer premium content on its platform. "Vindicia's CashBox solution will enable...

News Round-Up (III)

--Clearleap, Arris Integrate Technologies to Offer Content Management Solution for VOD and Ad Services
--Clicker Media Launches Clicker Live
--Clikthrough Powers Interactive Video Commerce Service for Elle Magazine
--Comcast Media Center Launches Managed Solution for Delivering ETV Apps Less Expensively
--Concurrent Launches MediaHawk VX Multiscreen Video Delivery Software
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Clearleap , a company that offers a technology platform for bringing Internet-sourced video content to television sets, and Arris, a company whose offerings include a range of VOD...

News Round-Up (V)

--FourthWall Media's EBIF-Based Ad Widgets System Deployed by Puerto Rico's OneLink
--FourthWall Media in Interactive TV Advertising Deal with Axesa Servicios de Informacion
--Report: Google May Unveil Android-Based TV Software at I/O Developer Event Later this Month
--Gotuit Powers "The VIEWer's Choice" for ABC's "The View"
--High-Profile Interactive TV Advertising Figure, Tim Hanlon, Joins Catalyst S+F
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. FourthWall Media , the interactive TV technology company formerly known as BIAP, has announce d that the OneLink San Juan cable system in Puerto Rico has deployed its...

News Round-Up (VIII)

--OpenTV Now CEO-less
--RCN Launches "TiVo Premiere from RCN" in Washington, DC
--Roku Unveils New Netflix Channel
--Rovi Touts New Methodology for Measuring Ad Campaigns on EPG's
--The CW Holds "Watch and Tweet" Social TV Promotion
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Ben Bennett has stepped down as CEO of OpenTV , but still remains on the company's board, following its acquisition by Kudelski , Light Reading Cable's Jeff Baumgartner...

News Round-Up (II)

--Canoe Promotes Dana Runnells to VP of Marketing and Communications
--Concurrent Releases Fiscal Q3 Results
--Cox Completes Deployment of Rovi's ShowRunner VOD App in its Motorola-Based Systems
--DISH Network and DirecTV Launch National Satellite Interactive TV Advertising Platform, "ASAP"
--Google Lets Users Search for Specific TV Episodes
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time...

Weather Underground Licenses Jivox's Interactive Video Advertising Platform

Interactive broadband video advertising technology provider, Jivox (note: for an overview of the various interactive advertising formats offered by the company, including formats that integrate social media, see the article published on itvt.com, January 20th ), said Tuesday that it has licensed its platform to Weather Underground , which is using it to offer advanced video advertising options to its advertisers.

Weather Underground ( http://www.wunderground.com ), which claims to garner 14 million...

mDialog Launches Interactive Video Overlay Ads for the Apple iPad

At the NAB show in Las Vegas, Tuesday, mobile video and in-stream ad management company, mDialog , launched in-stream interactive overlay ads for the new Apple iPad. According to the company, which says it delivers video across Akamai's HD Network, advertisers can now offer "perfectly targeted" interactive overlay advertising on live events and pre-recorded video streamed on the iPad. The overlays also allow viewers to choose on the fly which ad they would prefer to...

Gotuit in Broadband Video Advertising Partnership with FreeWheel

Gotuit Media , a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end-users to make mash-ups out of their content, using metadata-defined virtual video clips (note: its customers include ESPN, Turner and WWE), said Tuesday that it has integrated its technologies with FreeWheel's video monetization technology, and has...

Visible World, Polk Partner on Addressable TV Ad Solutions for Automotive Advertisers

Targeted TV advertising specialist, Visible World , said last week that it has formed a partnership with RL Polk & Co ., a provider of automotive information and marketing solutions, to enable automated data-driven TV ad targeting for automotive advertisers. Advertisers can now use Visible World's addressable advertising technology, in conjunction with Polk's automotive data, to target their ads, the companies say: as a result of the partnership, Polk's industry-specific data will be available via...

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