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A&E Television Networks to Use Microsoft's Admira TV Ad Marketplace for Three of its Channels

--Microsoft Acquired Admira via Purchase of Interactive TV Company, Navic, in 2008
Microsoft announced last week that it has signed a deal with A&E Television Networks (AETN) that will see the latter using Microsoft's Admira television ad marketplace to help optimize sales of select inventory on its Bio and History International channels (available in 47 million US households) and its History en Espanol channel (available in 29 million US households), starting this month. Microsoft acquired the Admira platform via its purchase of interactive TV and addressable advertising...

Orange Teams with French Broadcaster, TF1, to Trial Interactive TV Advertising on its IPTV Platform

French telco, Orange , announced last week that it has signed a deal with French broadcaster, TF1 , to enable the latter to offer interactive TV advertising on its ADSL-based IPTV platform, Orange TV. The companies, which say the deal builds on a collaboration that began last fall, plan to launch a trial of ITV advertising early next month.

According to the companies, TF1 viewers on Orange TV will be informed that...

Round-Up of Media Coverage of the TV of Tomorrow Show 2010

Here is a round-up of some of the coverage of the TV of Tom orr ow Show 2010 from the trade press and blogs: A&E Exec: Having Fewer Ads Online Was "a Huge Mistake," by Janko Roettgers, NewTeeVee Boxee's Ronen: The DVR Is Dying , by Jeff Baumgartner, Light Reading Cable Cable Breaks Out the ITV Drano , by Jeff Baumgartner, Light Reading Cable Canoe Floats its EBIF Templates , by Linda Hardesty, Communications Technology/Cable360.net...

Multiplatform/Interactive TV News Round-Up (II)

--CTAM, CableLabs, Canoe Ventures, Cablevision, ActiveVideo Networks, CBS, Charter Communications, Concurrent, FourthWall Media, Cisco, Clicker Media, Comcast, Cox, C-Span
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the second of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: The Cable & Telecommunications Association for Marketing (CTAM) has announced that it is partnering...

Multiplatform/Interactive TV News Round-Up (III)

--Deutsche Telekom, DISH Network, Google TV, Dreampark, DVB, Ensequence, Entone, Envivio, Epix, Ericsson, Espial, FCC, Freeview NZ, Frontier Communications
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the third of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Deutsche Telekom has announced the winners of its 2009 Deutsche Telekom Interactive TV Award...

Multiplatform/Interactive TV News Round-Up (IV)

--Gotuit, ICE Innovative Technologies, Idioma, Immersive Media, Irdeto, Selevision, HTTV, itaas, ITV Network, Jinni, KickApps, Latens, Liveclicker, MatrixStream, MediaFriends, Minerva Networks, MobiTV, Motorola, Music Choice
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the fourth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Gotuit Media , a company that offers metadata technologies which, among other things, allow...

Multiplatform/Interactive TV News Round-Up (V)

--Nagravision, Samsung, NBC Universal, NDS, ODG, OEDN, Ofcom, Ooyala, OpenTV, Oxygen, PBS, Playcast Media, Press Association, Vizimo
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the fifth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Kudelski-owned Nagravision has announced that it is partnering with Samsung Electronics America to provide TV...

Multiplatform/Interactive TV News Round-Up (VI)

--RCDb, Red Bee Media, Five, Revision3, Roku, Roundbox, Jacked, Rovi, FourthWall Media, Scripps Networks, SeaChange International, SeeSaw, Sezmi, Sonic Solutions, Strategy & Technology, Synacor, SysMedia
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the sixth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: At last month's CableLabs Winter Conference, RCDb demo'd the integration of its Web services...

Multiplatform/Interactive TV News Round-Up (VII)

--Telegent, thePlatform, TidalTV, Time Warner Cable, TiVo, Tremor Media, TV Genius, TVGuide.com
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the seventh of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Telegent is set to launch a USB dongle-based service that will enable social/interactive viewing...

Multiplatform/Interactive TV News Round-Up (VIII)

--Univision, Veeple, Veoh, Verizon FiOS TV, Showtime Networks, Viacom, Hulu, Vpype, Vudu, YuMe, ZillionTV
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the eighth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Spanish-language broadcaster, Univision , has announced the availability of its new Univision Video App...

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