New iTV Doctor Column Profiles Time Warner Cable's Joan Gillman

--[itvt]'s Daily News Coverage to Resume Later This Week
[itvt] has just published the first in a new series of columns from " The iTV Doctor Is In " columnist, Rick Howe . Entitled " The iTV Doctor: Profiles " and sponsored by HSN, the columns will profile various prominent figures in the interactive TV industry, starting with Joan Gillman, president of media sales at Time Warner Cable .

The [itvt] editorial team is currently working on a round-up issue that...

New iTV Doctor Column Asks Whether Interactive TV Games Can Compete with Regular Programming

[itvt] has just published the latest edition of Rick Howe 's regular column, " The iTV Doctor Is In!" This week, Sangita Verma , founder and CEO of TAG Networks , explains how that company's interactive TV games channel on Oceanic Time Warner Cable is beating major linear programming networks in terms of average daily viewing minutes. (Note: [itvt] would like to thank Rick for moderating the highly praised panel, "The iTV Doctor Is In!:...

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2010

[itvt] is pleased to announce the schedule of sessions for The TV of Tomorrow Show 2010 (March 3rd-4th, San Francisco) . The schedule is included in full below. Our PDF version can be downloaded here .
Tickets are now at FULL PRICE of $1275. Tickets can be purchased here . Schedule of Events for Wednesday, March 3rd
Registration, Breakfast, Schmoozing and Networking


News Round-Up: Interactive TV Technologies and Operators

--Sky Reveals its 3D TV Plans
--Miniweb in Advertising Deal with Real Media
--Rovi in Multi-Year EPG Patent License Agreement with Austar
--RTB Launches Interactive TV Service
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV technology/operator news for the past few days. BSkyB announced last week that it will launch Sky 3D, which it bills as "Europe's...

Total Immersion Creates Interactive Augmented Reality Applications for Paramount, Fox, Universal

Augmented reality specialist, Total Immersion , recently contacted [itvt] to let us know about some of the interactive AR applications it has completed over the past few months. The apps are all triggered by holding up a movie or album's packaging in front of a Webcam, which allows a hidden visual code to launch the app: For the Blu-ray/DVD release of Paramount's "Transformers : Revenge of the Fallen," the company created an application that allows...

84ºWest, Leap Media Group Form Strategic Partnership for Interactive TV Advertising

--Will Also Focus on VOD and EPG Advertising, and Other DTV Opportunities
Cross-platform creative company, 84ºWest , says that it has formed a strategic partnership with digital TV media planning and implementation company, Leap Media Group . According to the companies, the partnership will see Leap Media--whose areas of focus include interactive TV spots, VOD messaging and EPG ads (note: in November, the company announced that it had appointed high-profile interactive TV advertising industry figure, Tim Hanlon, to its board of advisors--see the article published on,...

Interactive Video Advertising Company, YuMe, Names Scot McLernon Chief Revenue Officer

Broadband video advertising technology provider, YuMe (note: the company recently launched a new video ad format, dubbed "Triple Play," in which a pre-roll ad is enhanced with an interactive menu that provides additional options for viewers to engage with the advertised brand-- see the article published on, January 20th ), announced Monday that it has appointed ad sales veteran, Scot McLernon, as chief revenue officer. The company says that the hire comes in the...

News Round-Up

--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco ) and on our new EBIF Intensive event (March 5th in San Francisco ), we are covering a number of stories in this issue in summary form: CableLabs has issued an RFI for its next Enhanced TV Interop event, which is scheduled to take place February 22nd-26th, and which will focus on interoperability between ETV applications...

Introducing a New iTV Doctor Feature: "Looking for a Gig"

--New Feature Is Designed to Help Interactive TV Job Seekers
--Plus Villalpando Argues ITV Is Good for Your Health, Foster Says Stop Worrying about Bandwidth
[itvt] has just published the latest edition of Rick Howe 's regular column , " The iTV Doctor Is In! " This week, the iTV Doctor is launching a new feature called "Looking for a Gig," in which he invites readers who are looking for a new job "whether full-time or part-time, permanent or temporary, salaried or contract," or who are just interested in seeing what's out there, to email him a brief description of...

Jivox Launches Support for Custom Interactive Video Ads, Social Media Integration

Interactive broadband video advertising technology provider, Jivox , on Tuesday launched custom interactivity features in its platform, which it says turn online video ads into interactive applications that drive user engagement and direct response. (Note: in addition to the new custom options, the company's platform offers various "standard" interactivity options including 1) the ability for viewers to download a coupon or special offer; 2) the ability for viewers to request and share information via SMS;...