Advertising

YuMe Launches "Triple Play" Interactive Video Ad Format

http://yume.com/ad_gallery/?play=1&snm=triple_play&sdesc=Triple Play Broadband video advertising technology provider, YuMe , on Tuesday announced the launch of a new video ad format dubbed "Triple Play." According to the company, Triple Play is a pre-roll video ad that is enhanced with an interactive menu that provides additional options for viewers to engage with a brand. The company claims that the new offering is unique "in that it lets viewers decide how they want to interact and engage with...

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: ABC has announced a licensing deal with CafePress , a company that operates a Web site that allows users to place their own designs on clothes and other items. According to...

DISH Network Upgrading SeaChange Ad Insertion Systems to Meet Demand for HD Ads

--DISH Network in Conditional Access System Agreement with Kudelski's Nagravision
VOD and advanced advertising technology provider, SeaChange International , announced Tuesday that satellite TV provider, DISH Network , is upgrading its entire platform of SeaChange Spot advertising insertion systems to meet what it claims is a growing demand for HD ad placements across its North American footprint. SeaChange is DISH Network's exclusive ad insertion technology provider, having delivered ads for the satellite TV provider since it launched its DBS service back in 1996.
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Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow

Bresnan Communications , the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.

According to Bresnan, the trial--which sees ads being selected and inserted into VOD content in real time (note: traditionally, ads have had to be inserted into VOD programming as much as 60 days in advance), based on such factors...

Medialets Launches iPhone-Based Interactive Video Ad for Rock Band, Vampire Weekend

--Ad's Interactive Features Triggered by Tilting and Shaking the iPhone, as well as by Clicking
In a posting on its corporate blog, Wednesday, mobile advertising and analytics specialist, Medialets , announced that it has developed and launched an interactive video ad for "Contra," the latest album from the indie rock band, Vampire Weekend . The ad--which is designed both to raise awareness of the new album and to drive direct downloads from the iTunes Music Store--is currently running within the NPR News iPhone app. The ad--which, among other things, allows...

Cablevision Trumpets Success of First Batch of Optimum Select Interactive TV Advertising Campaigns

--Claims 70% Lead Conversion Rate for Most Recent Colgate-Palmolive Campaign
New York-area MSO, Cablevision , is trumpeting the results of the first set of campaigns powered by its new proprietary (i.e. not EBIF-based) interactive TV advertising service, Optimum Selec t. The service presents viewers with a "select button overlay" which appears at the bottom of the TV screen during a commercial and which invites them to press the "SEL" button on the remote control for more information on an advertised product. Once the viewer presses...

Tremor Media Launches New Interactive Video Advertising Formats

Online video advertising network operator, Tremor Media , on Wednesday announced a new series of broadband video advertising formats for its flagship Acudeo platform. "With our Acudeo technology tightly integrated within the player-environment across all of the sites in our in-stream network, Tremor Media is able to continually introduce new and innovative ad formats that can be reliably delivered at scale," Tremor Media CEO, Jason Glickman, said in a prepared statement. "These new formats benefit...

Broadband Video Round-Up

--Boxee Box Features QWERTY Remote
--Howcast Launches Two New Ultra-Short-Form Video Formats
--Hulu Backer Teams with Search Company, Baidu, on New Chinese Broadband Video Service
--TV Guide Magazine Taps Kaltura to Power Video on its Web Site
A number of items of broadband video news came across [itvt]'s desk Tuesday. Here is a brief round-up: D-Link on Tuesday officially launched its new Boxee Box (an extensive preview of which was provided at Boxee's Beta Launch event in Brooklyn last month-- see the article published on itvt.com, December 8th ). A press release from the company provides some information on the various video formats that are supported by the new box. Meanwhile, a...

Dailymotion Launches New Interactive Advertising Formats for Connected TV, IPTV

--Says It Will Announce Several New Connected TV Partnerships at CES
Paris-based video-sharing site operator, Dailymotion , on Tuesday announced the launch of new interactive advertising formats that are designed for connected TV (OTT) and IPTV implementations of its service. The company says that the new formats--which come on the heels of its launch of an ad-supported iPhone/iPod touch application ( see the article published on itvt.com, December 22nd )--expand its "ad-supported content strategy to all three screens."

Dailymotion bills the new formats...

Canoe Begins Trial of RFI Interactive TV Advertising, Pushes Back Commercial Launch until Spring

--Cablevision Lets Viewers Bookmark Movie Trailer via Optimum Select
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), plans to commercially launch an EBIF-based Request for Information (RFI) interactive TV advertising product in the spring, and began a trial of RFI interactive TV advertising with a network partner in the fourth quarter of 2009, the company's senior director of marketing communications,...

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