Cablevision to Pursue Tcommerce "Vigorously"

In an interview with Steve Donohue of Cable Digital News, David Kline, president and COO of MSO Cablevision's Rainbow Advertising Sales unit , has stressed the importance of tcommerce to the MSO, confirming that it plans to roll out tcommerce capabilities next year. "We're going to pursue it vigorously," Kline said. "Being able to buy things off the TV is as much a consumer product as it is an advertising product. You're going to see...

Interactive Video Advertising Network, ScanScout, Signs Up More Publishers

--According to comScore, Company's Network Ranks Second Only to Hulu in Time Spent Per Video
--CBS Interactive Launches its Own Ad Network
ScanScout --an online video advertising network provider that recently launched a new, interactive ad unit, called the " Super Pre-Roll ," which places multiple interactive overlays on a company's existing spots, distributing them on the screen in accordance with the spot's content ( see the article published on, October 8th )--said Monday that it has signed in-stream video advertising agreements with premium publishers across several industries, including Warner Bros., Warner Music, Mindspark, Marvel Comics,...

Knology Becomes First Cable Op to Deploy Backchannelmedia's Interactive TV Advertising Technology

--"Clickable TV" Lets Viewers Bookmark Content to Personal Web Portal or Email
Boston-based interactive TV advertising specialist, Backchannelmedia , announced Tuesday that it has signed a deal with regional cable operator, Knology , that will see the latter testing Backchannelmedia's flagship Clickable TV technology on its digital cable network.

According to Backchannelmedia, Knology customers who choose to use Clickable TV will see small, non-intrusive icons at the bottom of their TV screen, alerting them to the availability of interactivity on the commercial or program...

Kyte Partners with Level Studios to Enable "Interactive, Multiplatform Social Video Experiences"

Kyte , a San Francisco-based company that offers a social-enabled broadband and mobile video platform for live and on-demand content (note: it bills its platform as "combin[ing] the real-time, interactive and community building capabilities of the social Web with professional-grade analytics and content management features, enabling businesses and organizations to engage online and mobile audiences and build community around their brand"), and independent digital agency, Level Studios , on Tuesday announced the formation of a...

SeaChange's AdPulse VOD Ad Insertion Solution in Field Tests with Comcast Media Center

--Sunflower Broadband, HealthiNation Participating in First Set of Field Tests
VOD and advanced advertising technology provider, SeaChange International , will today announce that its AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center's (CMC) VOD content distribution platform, which reaches around 35 million US households.

According to the company, Lawrence, Kansas-based cable operator, Sunflower Broadband (whose systems have frequently served as test beds for new technology, and which has been using dynamic VOD advertising on its...

Mirada Powers Interactive TV Advertising for Sky Italia

Mirada , the Anglo-Spanish interactive TV company that was formed via the merger of YooMedia and Fresh IT (note: for extensive background on the merger, see the article published on, January 15th, 2008), announced Monday that it is partnering with News Corp.-owned pay-TV provider, Sky Italia , to deliver interactive TV advertising on the latter's OpenTV middleware-powered platform.

According to the company, the new interactive TV advertising service allows Sky Italia...

VideoClix to Power Clickable Interactive Video for Dailymotion

--Partnership Billed as "Bringing Clickable Video to the Masses"
--IC Places in Interactive Video Advertising Deals with Tremor Media, ScanScout
VideoClix , a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion , a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."

News Round-Up

--Rob Gelick Named SVP and General Manager of CBS Mobile
--CCI Producing Multiplatform, Interactive Scavenger Hunt-Themed Kids' Show, "GeoFreakZ"
--Version 3.0 of the Layar Augmented Reality Browser Released
--Soft Ad Market Impacts SeaChange's Earnings, but VOD Server Revenues Nearly Double
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: CBS Interactive has promoted Rob Gelick to SVP and general manager of its CBS Mobile arm. He was previously VP of CBS Mobile. According to CBS Interactive, "Gelick will be responsible for guiding the evolution of CBS brands in the rapidly growing mobile arena, extending these brands onto the mobile Web, and creating applications for multiple platforms...

News Round-Up

--Artivision Integrates its Target-Ad Service with Kaltura's Open Source Broadband Video Platform
--Denmark's Comtech to Use's Interactive TV Technology at Conference Facilities, Retailers
--NDS Appoints New Indian Reseller
--Nielsen Provides More Info on its Single-Source Measurement Plan
--New iPhone Augmented Reality App Takes Advantage of Twitter's New Geotagging Feature
--YouTube Said to Be in Discussions about Streaming TV Shows on Pay-Per-View Basis
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers what it bills as the first open source broadband video platform, contacted [itvt] Tuesday to let us know that Artivision has joined its partner program and integrated its Target-Ad "in-video monetization service" with the Kaltura platform. According to Artivision, Target-Ad generates "smart ad placements that adapt in real time for optimal...

SeaChange Deploys Dynamic VOD Advertising Technology with UK Cable Operator, Virgin Media

--SeaChange-Subsidiary, Mobix Interactive, Powers Subscription VOD for Mobile Carrier, 3 UK
VOD and advanced advertising technology provider, SeaChange International , announced last week that it has begun rolling out its dynamic VOD advertising technology for existing customer, UK cable operator, Virgin Media . According to the company, the deployment sees its AdPulse On Demand software being deployed over Virgin Media's national SeaChange Axiom on Demand footprint (serves 3.7 million digital cable homes), starting with 300,000 homes this month. SeaChange says that 30-second pre- and post-roll ads...