Advertising

Comcast Spotlight's "Video Circulars On Demand" Converts Retailers' Print Advertising into VOD Assets

Comcast's advertising sales arm, Comcast Spotlight , on Wednesday announced a new service, called Video Circulars On Demand , which takes retailers' print advertising materials--including weekly newspaper inserts ("circulars"), display ads and catalogs--and converts them into on-demand video slideshows.

According to the company, the service allows Comcast customers to browse "the most up-to-date sale items traditionally featured in printed newspaper inserts from several top retailers." The Video Circulars can be accessed in...

TiVo Signs Interactive TV Ad Deal with MillerCoors, Reduces Prices of TiVo HD and HD XL DVR's

--iAd Deal Includes UGC Spots, "Crowd-Sourced" via Partnership with XLNTads
TiVo on Tuesday announced price reductions on its TiVo HD and TiVo HD XL DVR 's, two new holiday-themed Facebook applications, and an interactive TV advertising deal with MillerCoors .

According to the company, the price of the TiVo HD has been reduced from $299.99 to $249.99 and the price of the TiVo HD XL from $599.99 to $499.99 (plus cost of service). Customers who buy an HDTV from Best Buy together...

AdMob Launches Interactive Video Ad Unit for the iPhone

--Company Was Recently Acquired by Google for $750 Million
AdMob --a mobile advertising network which, earlier this month, was acquired by Google for $750 million--on Tuesday announced the launch of a new Interactive Video Ad Unit for the iPhone . The company claims that the new ad unit is "the first to bring true interactivity to mobile video advertising" via in-player actions that enable consumers to browse Web sites, view additional videos and more while the video they were watching plays. The first ads...

AT&T Launches Two More Interactive TV Apps on its U-verse TV Platform

--Apps are "Caller ID on TV" and "Offers On Demand"
--Company Has Launched 12 IPTV Apps This Year
AT&T on Tuesday announced the launch of two free interactive TV applications on its Microsoft Mediaroom powered IPTV platform, U-verse TV : Offers On Demand , an app that allows customers to redeem a coupon code on-screen for discounts on movie rentals; and Caller ID on TV . The launch of the new apps brings the number of free apps that have been rolled out on U-verse TV, since its initial launch, to 20--with 12...

24 Companies Participate in CableLabs' Advanced Advertising 1.0 Interop

US cable industry research, development and standardization body, CableLabs , said Tuesday that 24 companies participated in its most recent Advanced Advertising Interop , which was held last week and which it says was its largest and most comprehensive to date. The week-long event was organized in conjunction with the SCTE DVS/Working Group 5 and Canoe Ventures , and was attended by cable and programming executives, in addition to the participating technologists, CableLabs says. The...

Concurrent, FourthWall Media (BIAP) Team on End-to-End Advanced Advertising Solution

VOD and advanced advertising technology provider, Concurrent , and FourthWall Media , the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on itvt.com, October 26th ), announced Tuesday that they have formed a partnership to deliver what they are billing as "the industry's first comprehensive, end-to-end advanced advertising solution for broadband operators."

According to the companies, the new solution--comprised of Concurrent's...

Ooyala in Broadband Video Overlay Advertising Partnership with YuMe

Broadband video platform provider, Ooyala , and YuMe , which bills itself as "the first advertising technology company built from the ground up for broadband video," announced Monday that they are partnering in order to "help publishers monetize live online video streams" (note: the announcement follows Ooyala's announcement last week of advanced ad network integration, as well as adaptive bitrate delivery). According to the companies, Ooyala's Backlot dashboard now includes a simple process for publishers...

Bravo in Multiplatform "Real Housewives" Sponsorship Deal with Sprint

--Deal Gives Sprint Presence On-Air, on Mobile and on Broadband Video Spin-Off
NBC Universal-owned cable channel, Bravo , said Tuesday that it has signed up Sprint as the first ever multiplatform ("360") sponsor for its reality franchise, " The Real Housewives ," in a deal that will provide the carrier with an on-air, online and mobile presence for the fifth season of "The Real Housewives of Orange County."

According to Bravo, Sprint will have a weekly on-air presence via tagged tune-in spots and billboards...

Media Storm Selected as Media Buyer for Oscars Telecast, Says Campaign Will Include Interactive TV

Strategic media agency, Media Storm (note: earlier this month, the company announced the formation of a new division, called BOLT, that will be focused solely on developing and implementing advertising campaigns that use interactive TV, addressable advertising and VOD platforms-- see the article published on itvt.com, October 8th ), said Wednesday that it has been selected by the Academy of Motion Picture Arts and Sciences as its media buying agency of record, and that it...

News Round-Up

--BIAP Changes its Name to FourthWall Media
--Canoe Ventures Looking to Staff Up
--Disney's Keychest Tech Would Enable New Content Ownership Model for Multiplatform World
--MySpace Launches vCommerce-Enabled Music Videos Hub
--NBA to Launch Interactive TV Show on NBA.com
--NBA Also Considering Letting Fans Interact with One Another via Interactive TV Widgets
--Rogers to Launch TV Everywhere-Type Service Next Month, Cox in Wait-and-See Mode
--Yahoo! in Branded Programming Partnership with GroupM
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: As [itvt] was going to press, we learned that Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), has changed its name to FourthWall Media . We plan...

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